Tony Pritzker

Chairman of the PAS BoardatPritzker Alternative Strategies
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Connection Request

Hey Tony — similar PE background, been deep in lower-mid PE origination thinking lately. Would be good to connect.

Cold DM (Sales Nav)

Hey Tony, see we share a similar PE path, though I was in London doing growth equity not deploying family capital into PE funds. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. do you disagree? — Russ

Accept DM

Hey Tony, see we share a similar PE path, though I was in London doing growth equity not deploying family capital into PE funds. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. do you disagree? — Russ

Followup 1

hey Tony — this kept rattling around. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. imagine PAS has a way more dialled setup — but figured I'd ask. — Russ

Followup 2 (Breakup)

hey Tony — appreciate the connect either way. spend most of my time wiring origination systems for lower-mid PE funds — if that ever becomes a thing worth talking about, I'm around. — Russ

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Subject A: origination at pas | disagree?
Email 1A — The Give

Hey Tony, similar background — though I was doing European growth equity not deploying family capital into PE funds. the typical origination setup I see is a data subscription, a CRM that's half-populated, and a lot of Excel and Outlook doing the heavy lifting. yet the off-market pipeline stays weirdly thin. the intelligence is all there but it's scattered across tools and inboxes — so nothing compounds into a real origination edge. do you disagree? Russell searchloop.ai linkedin.com/in/russellt23

Email 2 — Follow-up

Hey Tony, been talking to a few lower-mid PE funds this week and a pattern keeps showing up. most funds I talk to are still 70-80% broker-dependent for deal flow. works fine until two funds get shown the same deal and it becomes a pricing war. the proprietary pipeline is the thing that's supposed to prevent that — but it rarely gets built systematically. curious whether PAS has cracked that or if it's the same pattern. Russell searchloop.ai linkedin.com/in/russellt23

Email 3 — Follow-up

hey Tony — one more thought on this. at my old fund we had a solid stack and smart people, and origination still felt like it restarted from scratch every cycle. took me a while to realise it wasn't a people problem — the tools just didn't talk to each other. always wondered if other lower-mid PE funds hit the same thing or if we were just doing it wrong. Russell searchloop.ai linkedin.com/in/russellt23

Email 4 — Breakup

hey Tony — one thing I keep coming back to from my time doing growth equity — the funds with real proprietary pipelines aren't just seeing more deals. they're seeing them earlier. that changes everything downstream — pricing, competition, conviction. curious if you've been thinking about this at PAS. Russell searchloop.ai linkedin.com/in/russellt23

Email 5

hey Tony — appreciate you reading these either way. I'm deep in origination infrastructure for PE funds all day — if you ever want to swap notes on what's working, I'm easy to find. Russell searchloop.ai linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Tony Pritzker Title: Chairman of the PAS Board Fund: Pritzker Alternative Strategies Background: Tony Pritzker is the Chairman and CEO of Pritzker Private Capital (PPC), a firm specializing in acquiring and operating middle-market companies in the manufactured products, services, and healthcare sectors. Based in Los Angeles, he leads a firm known for its long-duration capital base and partnership approach with family-owned businesses. His background includes a 16-year tenure as Vice President at The Marmon Group (1985–2001). He holds an MBA from the University of Chicago Booth School of Business and a BA in Engineering from Dartmouth College. Key skills include Private Equity, Mergers & Acquisitions, Venture Capital, and Strategic Planning. Current Focus & Recent Activity: Pritzker is actively involved in expanding PPC's portfolio and supporting its family of companies through innovation and sustainability initiatives. His recent activity shows a strong focus on the spirits industry (specifically Bardstown Bourbon Company), sustainable packaging (ProAmpac), and strategic market expansions (Buckman and NAI Group). LinkedIn Posts and Direct Quotes: July 12, 2025: Shared highlights from the PPC 2025 Annual Meeting in Louisville, stating, "This meeting serves as an opportunity to highlight the progress of our companies over the last year as well as their goals and expectations for the coming year." He noted the event concluded with tours of The Bardstown Bourbon Company. March 6, 2025: Reposted news regarding The Bardstown Bourbon Company's "Cathedral French Oak" release, a limited-edition bourbon aged in 300-year-old oak from the Notre-Dame Cathedral restoration. March 6, 2025: Promoted ProAmpac’s environmental milestones, noting the "issuance of multiple U.S. patents for its ProActive Sustainability® recyclable and recycle-ready technologies," which help brands access "high-performance, sustainable alternatives." March 4, 2025: Announced a new partnership with Buckman, a family-owned water treatment innovator, saying, "PPC is delighted to partner with Buckman... We look forward to working closely with the Buckman team to support the company’s future growth through continued product innovation." October 24, 2023: Celebrated a major industry accolade for his spirits brand, saying, "So proud of our team @bardstownbourbonco. This award is a huge win for our team, our brands, and all of our great customers we make whiskey for!!" May 9, 2022: Reflected on the firm's longevity, stating, "So proud of what we have accomplished, but lots of work yet to do," in a post regarding PPC’s 20-year anniversary and its partnership with One Mind at Work to provide mental health resources. September 8, 2021: Welcomed NAI Group to the firm, highlighting their role in the "global build-out of 5G, Internet of Things solutions and the continued evolution of medical devices and telehealth." April 1, 2020: During the COVID-19 pandemic, he highlighted the essential roles of portfolio companies Plaskolite and ENTACT, quoting "Staying safe" and "Keeping the nation clean." Fund details: - Description: Pritzker Alternative Strategies LP is the Tony Pritzker family-backed provider of family capital to select U.S. and European lower and middle-market private equity funds focused on growth and value investment strategies. PAS seeks to invest in high-quality private equity funds and their related investment opportunities diversified across the services, technology, value-oriented and healthcare sectors. Building on the Pritzker family legacy and an experienced team of private markets investors, PAS is a differentiated private equity partner delivering family capital to the market with experience, discipline and certainty. - Website: https://pritzker-pas.com/ - Location: Chicago, Illinois, United States - Lead qualification: Research: - Query: =Pritzker Alternative Strategies Tony Pritzker recent investments fund thesis - Answer: Tony Pritzker leads Pritzker Alternative Strategies, investing family capital in U.S. and European private equity funds focused on growth and value strategies. PAS emphasizes long-term partnerships and cultural values in its investment approach. The firm was launched to provide passive investing opportunities in high-quality private equity funds.

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