Bwicky Fractional B2B Sales Leadership

Description

Provider of Fractional Sales Director services to businesses with the aim of growing customer logo wins , average order value and annual recurring revenue. Which of these outcomes matter most for your commercial teams right now: more pipeline, faster deal cycles or higher rep productivity? Areas of expertise include: - GTM strategy that's aligned to company strategy and internal stakeholders - ICP Targeting to target the right customer profile for the solution or offering. - Lead Generation including qualification framework to accelerate what works (bin what doesn't) - Sales Process creation, optimisation and CRM Hygiene so reps create healthy pipelines and one source of truth. - Business process optimisation using systems and AI that help and don't slow activity. - Customer life-cycle management aligning sales/CS to metrics that deliver for the customer and move from retention to expansion. - Team structure and organisational design - Coaching and mentoring of reps and managers including MEDDPIC, SPIN, Challenger. Setting SMART objectives and tracking progression. - People development and succession planning that foster a culture of investment in people and their careers.