Sondhi Sports Group

Description

Transforming Sports Properties into Global Powerhouses. At SSG, we are a boutique sports advisory firm dedicated to transforming sports teams and leagues through strategic innovation. Our expertise spans across sporting performance, revenue generation, stadium development, digital media, and capital raising. We view every sports team as a multifaceted business, encompassing key verticals like real estate, athletic success, digital engagement, brand partnerships, and hospitality. Our mission is to identify the unique challenges of each sports property and deliver tailored solutions through a team of world-class experts, driving sustained growth and success. Properties/talent we have worked with include Leeds United FC, Spezia, Forest Green Rovers, BKFC, VAR Racing, RLL Racing, ETPL, Whoop, CLMBR, HWPO, PFL, Jesse Lingard, Ollie Watkins, Amanda Nunes, Will Ferrell & many more. We have also advised several ownership groups (family offices, PE) on investments into sports properties.

Financials