99dB
99dB is an independent growth marketing and operating practice. Founded in 2012 (originally Cutting Edge Consulting), operating today as 99dB. Built and run by Johnny O'Connor. As employee #1 at a bootstrapped DTC brand, Johnny helped scale it from $200K to $20M+ ARR. No outside funding. The seat went well beyond marketing: e-commerce, logistics, fulfillment, BD, partnerships, brand, vendors, IT, and the team alongside the CEO/COO. The same generalist approach drives client work today. What we do: • Growth marketing for founders and operators: SEO, paid media, content, lifecycle (email/SMS), CRO, web/CMS • Production automation systems with monitoring, attribution, and brand-voice controls. Built to replace headcount, not add to it. • Fractional CMO, portfolio marketing, and operating advisor work with PE- and search-fund-backed portcos • Cross-functional operator engagements where the seat spans marketing, e-commerce, BD, and operations alongside the founder/CEO Best work happens at sub-$50M-revenue companies and founder-led teams. Greater Nashville, TN. Remote with selective travel.
Nashville Metropolitan Area
Marketing Services
Search Fund
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No verticals classified
Growth Marketing, Performance Marketing, Marketing Strategy, Marketing Automation, Lifecycle Marketing
Triage: operating_company — Independent growth marketing and consulting practice
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