PROUD LIMITED

Description

PROUD Limited is a founder-led beauty holding company based in East Sussex, UK — building, scaling and acquiring beauty brands with purpose, commercial discipline and genuine passion for the industry. Founded by Ibs Ansari and David Herdman, we are operators first. We don't sit at a distance from the brands we invest in — we roll up our sleeves, bring the right people together, and build businesses that last. Our portfolio spans seven brands across skincare, professional beauty, men's grooming, organic beauty and K-Beauty retail: BEAUTYPRO® · BARBER PRO® · WONDERBALM® · SKINSAPIENS® · WILDTREE® · SUPERCOVER® · CHOKCHOK We are actively acquiring beauty and wellness brands with loyal audiences, strong product fundamentals and untapped digital potential. If you're looking to exit, seeking a growth partner, or want to explore what PROUD could do for your brand — we'd love to hear from you.