Generation Equity Capital

InvestorScreen: DoneContacts: To Do

Description

Generation Equity Capital is a private equity firm that serves the small business segment and middle market sector. GEC specializes in consumer product goods companies, retail, B2B and B2C direct marketing firms and manufacturing businesses. The GP's of the fund are active investors and have a strong roster of active operating partners who take on direct assignments and projects with the portfolio companies. Generation Equity Capital currently has five companies within its portfolio: Including Second Time Around, and Dancing Deer Baking Company.

AI Sector Summary

Generation Equity Capital focuses on small to lower-middle market companies in consumer goods, food and beverage, retail, and manufacturing, specifically targeting family-owned businesses and direct marketing firms.

Location

Boston, Massachusetts, United States

Industry

Investment Management

Investor Type

pe

Target Sectors

consumer products, retail, manufacturing, business services, food & drink

Verticals

Business ServicesIndustrial / Manufacturing

Specialities

Consumer Packaged Goods, Direct Marketing companies: B2B, B2C, E-Commerce, Family businesses, Retail, Manufacturing, Food & Beverage

Financials

Revenue

EBITDA

Employees

3

Founded

2006

Sectors (from search)

consumer_services,food_beverage,industrial_manufacturing,business_services · consumer product goods, retail, B2B direct marketing, B2C direct marketing, manufacturing, bakery manufacturing, retail apparel

Classify Status

Done

Prospects

0 people

No prospects linked to this account.

Outreach History

Outreach sequencing tables are not yet in Supabase.

ID: 6484Airtable: recmRG95IJteuNtW3Created: 10/04/2026