Petter Johnsson

Co-founder & Managing PartneratPX3 Partners
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Hi Petter — Zimbabwean by background, did M&A banking then growth equity at a European fund. Now running UK SME origination. Built a list of 322 UK companies open to sale — two looked relevant for PX3 so happy to share.

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what_they_do: you're backing entrepreneurial companies
Subject A: Two ideas for PX3
Subject B: Two from 322 for PX3
Email 1A — The Give

Petter — Given you're backing entrepreneurial companies, I figured we probably share some overlap. Though, I'm from Zimbabwe, and did direct SME investments for a European fund. Now I build origination systems for funds like yours and over the past 6 months, we've had 300+ direct conversations with UK business owners. Of all those targets, the two that felt closest to what you're looking for are: • A £50m+ revenue technology firm providing AI-driven digital marketing and automated search platform management for global retail and e-commerce brands. • A £50m+ revenue interdisciplinary consultancy providing technical advisory and complex IT project management services for large-scale public sector infrastructure programmes. Here's a link to the full anonymised list: sample.searchloop.ai Let me know if you'd like to chat about how these were surfaced. very best, Russ linkedin.com/in/russellt23

Email 1B — The Give (A/B Variant)

Petter — Given you're backing entrepreneurial companies, I figured we probably share some overlap. Though, I'm from Zimbabwe, and did direct SME investments for a European fund. Now I build origination systems for funds like yours and over the past 6 months, we've had 300+ direct conversations with UK business owners. Of all those targets, the two that felt closest to what you're looking for are: • A £50m+ revenue technology firm providing AI-driven digital marketing and automated search platform management for global retail and e-commerce brands. • A £50m+ revenue interdisciplinary consultancy providing technical advisory and complex IT project management services for large-scale public sector infrastructure programmes. Here's a link to the full anonymised list: sample.searchloop.ai Let me know if you'd like to chat about how these were surfaced. very best, Russ linkedin.com/in/russellt23

Email 2 — Follow-up

Hi Petter — quick second note in case the first got buried. a bit more detail: I've built proprietary deal-origination infrastructure for 20+ search funds and PE groups. The 322-company list is one output of the pipeline. Another is a research piece I wrote that maps several UK services sub-sectors by opportunity and level of market interest. This is based on proprietary signal that we've received via our engagements. Here's the link: sample.searchloop.ai/research/uk-services (drone inspection, data center electrical maintenance, site prep & tic emerge are some of the featured sectors) Let me know if you'd like to chat through it or the proprietary list. very best, Russ linkedin.com/in/russellt23

Email 3 — Follow-up

Hi Petter — Another fit from our 322 company list for PX3: A £10-25m revenue specialist consultancy delivering data strategy, architecture design, and secure integration services to a corporate client base. sound interesting?

Email 4 — Breakup

Petter — going to assume the timing's off, I'll leave it there. The list and research are there when you want them. Very best, Russell.

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