Andrew Breen

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andrew@assert.comvalid
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Connection Request

Hi Andrew - sent you an email about streamlining digital asset sourcing for Assert. Thought it might help given your solo operation model. -Russ

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Subject A: digital asset sourcing
Email 1A — The Give

Andrew, Saw you're deep in the digital asset acquisition space with Assert - I spent years in tech M&A at Credit Suisse & Greenhill, though working on much larger deals that probably had 10x the complexity for 1/10th the returns you're seeing. I'm sure you get emails like this all the time, but hopefully this one is a little different. At least because it is not ai. In a previous life I was deploying €30m growth tickets at Treis in London, but these days been building custom deal sourcing systems for funds. Working with folks like Axiom Equity UK (they do £60m+ tickets) and Noble Rock who's built up 18+ saas port cos. Different scale than your sub-$5M sweet spot, but same challenge -> finding quality deals before everyone else does. Figured I'd reach out since Assert's focus on cash-flowing digital businesses (ecom, FBA, content sites) is exactly what we've been mapping for a couple micro PE folks. It's not fancy, but it's powerful because we build it custom to you - finds businesses matching your criteria, gets verified financials & owner contacts, handles the outreach, books calls. All the tedious stuff that eats time when you're a solo operator juggling portfolio work. Worth a quick chat to see if it could help streamline your sourcing? Best, Russ searchloop.ai www.linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Andrew Breen Title: Principal Fund: Assert Digital Ventures, Inc. Background: Fund details: - Description: ADV acquires the assets of select digital businesses (e-commerce/Amazon FBA, content, SaaS) who have gotten from zero-to-one. I look for growth opportunities where we can apply our digital product and marketing expertise to take a business from 1-to-10. Asset values from under $100k up to $5m with positive cash flow are the sweet spot. I’m happy to work directly with owners or brokers. As a recognized expert in the fields of product management, digital transformation and Lean, I apply my 25+ years of experience across B2C and B2B businesses to get them to modern, responsive organizations. I have spoken at numerous conferences including Lean Startup and been contributing author on two books on Digital Transformation (Springer 2017 & 2019). I work with a limited set of clients on transformation & culture strategy at the C-level as well as coaching product development teams on Lean and digital product management. - Website: http://assert.com/ - Location: New York, New York, United States - Lead qualification: 20/100 - Skip: Solo operator with 1 employee (0 points for team size). Micro PE fund targeting sub-$5M digital asset acquisitions falls well below $50M fund size threshold (0 points). Only 1 verifiable acquisition in 24 months (5 points). Strong tech/digital focus earns 15 points. Not a fit for AI deal sourcing system designed for institutional PE teams. Use case: Deliver 30 cash-flow positive e-commerce/Amazon FBA businesses monthly valued $100K-$5M with verified financials and owner contact information Pain points: • Solo operator lacks bandwidth to source deals while managing existing portfolio companies • Limited market coverage across e-commerce, content, and SaaS sectors with single-person operation • Must compete against larger aggregators for small digital business acquisitions decision_maker: Andrew Breen, Principal/Partner portfolio_count: Not found (specific holdings not publicly disclosed) - Recent deals: • Prints of Love (2024) - Custom printing business acquisition via Buy Build Fund Research: - Query: Assert Digital Ventures, Inc. (web (Andrew Breen) recent investments? fund focus / thesis? - Answer: Assert Digital Ventures focuses on acquiring and growing small, cash-flow positive digital businesses with growth potential. The firm's fund, Buy Build Fund, targets small to medium-sized businesses for acquisition and growth. Andrew Breen leads the firm.

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