Javar Avery
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Hey Javar — we both ended up in PE from different directions. been thinking a lot about proprietary origination in the micro-cap / founder-owned space lately. would be good to connect.
Hey Javar, we both ended up in PE though from different directions — I came through IB at CS & Greenhill in London rather than building from the operator side like you. origination was always the same story for me — clear thesis, decent relationships, but no proprietary system of record tying anything together. the people, tools and ideas were never really connected. every deal virtually sourced from scratch, nothing compounding over time. curious if that's still how most funds operate or if I'm behind the times? — Russ
Hey Javar, we both landed in PE though from pretty different angles — I came through banking at CS & Greenhill in London into growth equity, not through operating and acquiring businesses hands-on like you've done with Sun & Moon. the pattern I keep seeing with most funds is weirdly consistent — strong thesis, solid network, but no proprietary system of record. the people, tools and ideas are never really connected. every deal virtually sourced from scratch, nothing compounds on itself. curious if that resonates or if you've built something different at Sun & Moon? — Russ
hey Javar — no worries if the timing's off. most funds I talk to have tried some version of building origination in-house — analyst pulling from Pitchbook or Grata, maybe using ChatGPT to help qualify, dumping it into a spreadsheet. each piece kind of works, but there's no system of record tying it together. the people, tools and ideas are all disconnected so everything ends up out of sync. been helping a few funds like Mentmore work through that. curious if you've run into the same thing at Sun & Moon? — Russ
totally get it if origination infrastructure isn't top of mind right now — most funds have 10 things ahead of it on the priority list. the funds I've seen crack it early just tend to compound deal flow in a way that's hard to replicate later. if it ever moves up the list, I'm easy to find. — Russ
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Javar - Saw your background operating the medical courier and coffee businesses. That implies a level of grit most investors in the $1-2M EBITDA space talk about but rarely have. I’m in similar weeds right now for a client (Mentmore), mapping out HGV hire and maintenance depots. I left growth equity to build the end-to-end systems that automate this specific kind of granular sourcing. We encode your thesis, sync the data directly to your CRM, and handle the full outreach cadence to book meetings. Worth a brief chat? Best, Russ searchloop.ai linkedin.com/in/russellt23
Prospect Research
## PROSPECT INFORMATION: Name: Javar Avery Title: Chairman & CEO Fund: Sun & Moon Capital Background: Javar Avery is the President of Sun & Moon Capital, a private investment firm based in DeSoto, Texas. His current professional focus is on majority buyouts of micro-cap companies with EBITDA between $1 million and $2 million, specifically targeting deal origination, team building, and capital raising. He is actively seeking to connect with operating executives, business owners, and investors who can serve as value-adds to his firm. His background includes significant entrepreneurial and operational experience. He previously served as the CEO of Heart Courier Services, a medical logistics company, from 2015 to 2024. He also owned and operated Jamocha Joes' Coffee & Panini, where he completed an asset acquisition of the business. Additionally, he has experience as a board member and investor in a toxicology laboratory and served as President of Tarnhelm Capital. He is currently pursuing a Bachelor's degree in Finance from Western Governors University and holds a Certificate of Entrepreneurship from the Goldman Sachs 10,000 Small Businesses program at Babson College. Key skills include Private Equity, Business Acquisition, Deal Sourcing, Capital Raising, Financial Analysis, and Strategic Planning. Recent LinkedIn Activity: On December 10, 2024, Javar shared his appearance on a podcast, stating: "It was a pleasure being featured on the Becker Private Equity & Business Podcast. Thanks Scott Becker for the time." On November 18, 2024, he highlighted the success of his firm's internship program, noting: "It was a pleasure working with and learning from Busayo Imasuen during our fall internship. She has helped shape the marketing efforts of our firm." On August 2, 2024, he announced a key leadership hire, quoting: "Growing a company requires have the right people on the team. And we picked the right person. We are extremely excited to have Evan Brindley join our team!" On May 17, 2024, he reflected on the entrepreneurial journey: "Baseball and entrepreneurship relate in more ways than one can imagine... Just keep going up to bat." On April 30, 2024, he discussed his investment strategy on another platform, stating: "It as a pleasure being featured and telling our story on The Private Equity Podcast." On January 15, 2024, he shared a motivational sentiment for MLK Day: "No matter what life throws at you, just keep moving forward." Fund details: - Description: Sun & Moon Capital is a dynamic team of operating executives with a 30-plus-year history of managing, operating, and growing companies. We focus on control buyouts around a theme called the underserved capital markets. That consists of MBEs and non-MBEs with 1-2 million of EBITDA. Our difference stems from our trademarked ECE and KNE: the Executive Chair Ecosystem and the Knowledge and Network Effect. Our operating executives are strategically placed as executive chairs to the CEO's. This is where the KNE provides transformational value for these companies. Our mission is to be the go-to, value-added, operationally focused private equity partner for family-founded companies in the micro-market seeking a liquidity event that delivers top-quartile returns to investors. - Website: https://sunandmooncapital.com - Location: Dallas, Texas, United States - Lead qualification: Research: - Query: =Sun & Moon Capital Javar Avery recent investments fund thesis - Answer: Sun & Moon Capital focuses on private equity investments in micro-cap companies, led by Javar Avery, targeting underserved markets for better returns. They use executive chairs and networks for operational improvements. Avery is the President of the firm.