Farah Al Chammas
LinkedIn Copy
Hey Farah — interesting path from anthropology to venture scouting to founding. been thinking a lot about how early-stage crypto/web3 funds approach proprietary origination. would be good to connect.
Hey Farah, we both ended up on the investing side from pretty different directions — I came through banking at CS & Greenhill into growth equity in London, you came through anthropology and product into venture scouting. origination was always the same story for me — clear thesis, decent relationships, but no proprietary system of record tying anything together. every deal virtually sourced from scratch, nothing compounding over time. curious if that's still how most funds operate or if I'm behind the times? — Russ
Hey Farah, pretty different backgrounds but we both ended up in the investing world from unexpected angles — I came through IB at Credit Suisse & Greenhill into growth equity in London, you came through anthropology and product marketing into venture scouting and building companies. the pattern I keep seeing with most funds is weirdly consistent — strong thesis, solid network, but no proprietary system of record. the people, tools and ideas are never really connected. every deal virtually sourced from scratch, nothing compounds on itself. curious if that resonates with what you saw at Struck or if crypto/web3 funds have figured out something different? — Russ
hey Farah — no worries if the timing's off. most funds I talk to have tried some version of building origination in-house — analyst pulling from Pitchbook or Grata, maybe using ChatGPT to help qualify, dumping it into a spreadsheet. each piece kind of works, but there's no system of record tying it together. the people, tools and ideas are all disconnected, so everything ends up out of sync. been helping a few funds like Axiom work through that. curious if you've run into the same thing? — Russ
totally get it if origination infrastructure isn't top of mind right now — most funds have 10 things ahead of it on the priority list. the funds I've seen crack it early just tend to compound deal flow in a way that's hard to replicate later. if it ever moves up the list, I'm easy to find. — Russ
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Farah — We've been building deal sourcing infrastructure for investment firms — and your name came up while i was poking around the venture/crypto space. I know Struck is focused on blockchain and Web3 deals, and I noticed you've also spent time across early-stage ecosystems more broadly (Antler, the founder community stuff, etc.). We share a loosely similar path in a way — I went from banking (Credit Suisse, Greenhill) to direct investing at a growth fund in London, then built SearchLoop to solve my own sourcing problem. One of our clients, Axiom Equity, uses a bespoke system we built to map target markets → score companies on thesis-specific criteria → pull founder contacts → and run personalized outreach across LinkedIn and email. Partners get draft messages dropped into their inbox every morning. The whole thing runs in the background while the team focuses on deals. Given your scouting work and the sourcing side of what you've been doing, I wondered if you wanted to take a look under the hood and see if any of it's relevant — whether for Struck or whatever you're building next. I'm fairly free this week and next, just let me know a time that suits. Russ searchloop.ai linkedin.com/in/russellt23
Prospect Research
## PROSPECT INFORMATION: Name: Farah Al Chammas Title: Venture Scout Fund: Struck Crypto Background: Full Name: Farah Al Chammas Current Focus: Farah is a 3x founder and the current Founder of SAELhouse.com (SAEL, LLC), based in Amsterdam. She has transitioned from a traditional tech operator background into an "energy intuitive, psychic channel, and medium" for high-performing leaders. She provides 1:1 intuitive coaching, a 6-week Entrepreneur Accelerator (Founder Circle), and business advisory services focused on "Business Energetics"—aligning leadership and organizational systems with intuitive insights and energetic alignment. She also hosts The SAEL Podcast. Background: An academically trained anthropologist (Emory University) and International Development expert (Master's from University of St Andrews), Farah has lived in seven countries including Syria, the US, Germany, and the Netherlands. Her career highlights include bootstrapping the startup "Okel" to a five-figure launch with TechCrunch as her first client, serving as a Product Marketing Lead at bunq where she led 49% QoQ growth for Child Accounts, and acting as an Entrepreneur in Residence at Antler Berlin. She is a former Research Strategist from an award-winning advertising agency in San Francisco. Key Skills: - Strategic Brand Positioning & Product Marketing - User Research & Anthropological Insights - Venture Scouting & Early-Stage Acceleration (Struck Crypto, Antler) - AI Implementation (Automating with AI agents, developing user-simulation AI models) - Intuitive Leadership Coaching, Psychic Channeling, and Business Energetics Post Highlights & Direct Quotes: March 4, 2026: "I'm a former tech founder who became an intuitive, psychic channel and medium. If I were to start a VC fund today, this would be part of my investment thesis." February 26, 2026: "It’s no longer tools that hold us back from building. It’s fear... Let peace drive results, not shame, blame, urgency, comparison, or the pressure of 'killing it' or better yet 'killing the competition'." February 18, 2026: "Sometimes we’re ready and the world isn’t. Other times, the world is ready and we’re the ones still calibrating... there is luck in taking action." February 10, 2026: "True selling doesn’t begin at the close—it begins much earlier, in our understanding of and enjoyment of what we offer... If we haven’t experienced it, we can’t authentically share it with a customer." February 4, 2026: "I don’t believe AI is here to take your job. I believe it’s here to replace parts of it—specifically, the parts that drain us... AI is eliminating the monotony that once consumed hours of our energy." January 26, 2026: "Business Energetics 101: The energy of a business is revealed through its vital signals... Like the human body, a business has essential functions and departments... Restrict that flow in one area, and the vitality of the entire system is impacted." January 14, 2026: "I recently turned down a 5-figure deal with Okel’s dream client: TechCrunch... I chose to move abroad and start a new more aligned career." She mentions her training at the Arthur Findlay College for Psychic Sciences in the UK. January 13, 2026: "Starting ‘the right way’ is often the wrong beginning. Your business does not require a borrowed path, it requires fidelity to its own origin." June 22, 2025: "I’m also certain that in only a few years, saying how AI powers a company’s operations will be as much of a given as saying how a company is using a landing page today. AI is a business necessity." Fund details: - Description: Struck Crypto is a permanent capital evergreen vehicle with over $100M AUM and has been investing in the blockchain space since 2017. The firm was the first ever investor in leading deals such as Mythical Games and Zero Hash. The firm was also an early backer of leading Layer-1s in the space such as Algorand and Hashgraph, as well as leading DeFi projects such as 1inch. Struck Crypto prides itself on putting up more sweat equity per dollar invested than any investor out there. Its robust platform takes a hands-on approach to portfolio development with talent acquisition, business development, community building and other functions to help projects hit escape velocity. - Website: https://struckcapital.com/ - Location: Santa Monica, California, United States - Lead qualification: Research: - Query: =Struck Crypto Farah Al Chammas recent investments fund thesis - Answer: Farah Al Chammas was a Venture Scout for Struck Crypto, focusing on incentivized referrals. Struck Crypto has been involved in recent investments, including Soul Wallet and Notifi. The FBI targets cryptocurrency scams linked to Chinese organized crime.