Will Keesler

## PROSPECT INFORMATION: Name: Will Keesler Title: Managing Partner Fund: Watchtower Capital Background: Will Keesler is a Managing Partner at Watchtower Capital in Charlotte, North Carolina. He earned a Bachelor of Science in Business Administration from UNC Kenan-Flagler Business School. Throughout his career, Will has focused on private equity and financial services. He began as an Analyst/Associate in Special Situations at Macquarie Group (July 2008 - June 2011), followed by a role as Associate/Senior Associate at Sun Capital Partners, Inc. (June 2011 - March 2015). He then served as Principal at Paine Schwartz Partners (formerly Paine & Partners) from March 2015 to October 2018, where he was a Board Member for FoodChain ID and WireCo WorldGroup. Before joining Watchtower Capital, Will was a Managing Director at Cortec Group (October 2018 - May 2025), holding Board Member positions for A1 Garage Door Services, Northstar Fertility Partners, Companion Pet Partners, Window Nation, and Community Veterinary Partners. Will joined Watchtower Capital as Managing Partner in May 2025. Watchtower Capital is a private equity firm focused on partnering with founder and family-owned businesses, investing in consumer services, commercial services, and B2B products sectors, with an operationally hands-on approach. He is a Board Member for Fence Builders. **Recent Posts:** * **February 16, 2026**: Will Keesler highlighted the growth of Watchtower Capital's portfolio company, Ally Services, stating, "We’re excited to share the continued growth of our portfolio company, Ally Services, which completed three significant acquisitions last year, further solidifying and strengthening its market density across the Mid-Atlantic. Notably, J Hood Services, acquired in Q4 2025, represents the 10th acquisition completed by Watchtower Capital — an important milestone in the continued expansion and scaling of our firm." The post underscores Watchtower's focus on private equity, HVAC, plumbing, and acquisitions. * **July 16, 2025**: Will Keesler shared news about Watchtower Capital, noting, "We're excited to share that PE Hub just published an exclusive feature on our firm, highlighting our strategy, long-term vision, and the recent closing of our second platform acquisition. This milestone marks an important next step for our team as we continue building and backing exceptional companies. Grateful for the opportunity to partner with talented operators and proud of the momentum we’re building together!" The article discussed Watchtower launching a residential and commercial fencing platform. * **June 25, 2025**: Will Keesler made a public announcement about his partnership at Watchtower Capital, stating, "I'm thrilled to publicly announce my partnership with Casey and Mike, long-term friends and former colleagues. We have a lot of exciting developments in the works and I can't wait to see where we decide to take Watchtower from here!" * **June 25, 2025**: Will Keesler announced his new role: "I’m happy to share that I’m starting a new position as Managing Partner at Watchtower Capital!" This post received 292 reactions and 58 comments. * **January 9, 2023**: Will Keesler reshared a post from Audax Private Debt about Cortec Group's growth capital investment in A1 Garage Door Service Holdings, Inc., an investment that he was part of during his tenure at Cortec Group. Fund details: - Description: Watchtower Capital is a lower middle market private equity firm investing in America's founder and family-owned businesses. Leveraging Watchtower’s deep experience and prior success, we have developed playbooks, strong operational resources, and extensive networks within the commercial services, consumer services and B2B products sectors. Typical targets will have less than $10 million in EBITDA. Our investment philosophy is centered around establishing partnerships with business owners and management teams. We have a long track record of working with small businesses and always take a flexible and collaborative approach to structuring and transitioning companies through a transaction. We seek to invest in well-established local businesses that offer mission critical services in fragmented industries. Watchtower pays success-based buyside origination fees for introductions and proprietary deal flow. If you have a company that fits our investment criteria, please contact us at info@watchtowercp.com. For additional information, please visit www.watchtowercp.com - Website: https://watchtowercp.com - Location: Charlotte, Arkansas, United States - Lead qualification: Research: - Query: =Watchtower Capital Will Keesler recent investments fund thesis - Answer: Will Keesler joined Watchtower Capital as Managing Partner in 2025, bringing extensive private equity experience. He focuses on family-owned businesses in consumer and commercial services. Keesler previously worked at Cortec Group and Sun Capital Partners.