Steven D. Peterson

Managing DirectoratBel Air Growth Partners
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Connection Request

Hey Steven — similar PE background, been deep in lower-mid industrial origination thinking lately. Would be good to connect.

Cold DM (Sales Nav)

Hey Steven, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building an industrial PE firm like Bel Air. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Bel Air? — Russ

Accept DM

Hey Steven, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building an industrial PE firm like Bel Air. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Bel Air? — Russ

Followup 1

hey Steven — one more thought on origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. at my old fund we had a solid stack and smart people, and origination still restarted from scratch every cycle. the funds who systematise it early end up compounding deal flow — the ones who don't keep resetting. curious if Bel Air has cracked that or if it's the same pattern. — Russ

Followup 2 (Breakup)

hey Steven — appreciate the connect either way. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at Bel Air. either way, I'm around if origination ever becomes a conversation worth having. — Russ

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Subject A: is origination different at Bel Air?
Email 1A — The Give

Hi Steven, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not building a lower-mid industrial platform like Bel Air. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. yet the off-market pipeline stays weirdly thin. the intelligence is all there but it's scattered across tools and inboxes — so nothing compounds into a real origination edge. does origination look different at Bel Air? Russell searchloop.ai linkedin.com/in/russellt23

Email 2 — Follow-up

hi Steven — been thinking more about origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to compare notes on what's actually moving the needle if you're interested. Russell searchloop.ai linkedin.com/in/russellt23

Email 3 — Follow-up

hi Steven — something about this keeps rattling around. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. imagine Bel Air has a way more dialled setup — but figured I'd ask. Russell searchloop.ai linkedin.com/in/russellt23

Email 4 — Breakup

hi Steven — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at Bel Air. Russell searchloop.ai linkedin.com/in/russellt23

Email 5

hi Steven — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Steven D. Peterson Title: Managing Director Fund: Bel Air Growth Partners Background: Please provide the INPUT DATA (Profile Data and Posts Data) you would like me to process. Once provided, I will generate the summary according to your instructions. Fund details: - Description: Bel Air Growth Partners sponsors private equity transactions for well-positioned lower middle market companies. Our people pursue a growth mindset reinforced with decades of relevant experience and capital stewardship. This know-how paired with depth of resources assists owners in achieving liquidity objectives, and position companies for lasting success. We partner with owners, managers and advisors to advance companies to thrive. Founding and operating a company is ambitious. Selling a company is equally arduous. Ally yourself with those you trust and appreciate.​ Bel Air's well-earned reputation stems from our approach, passion and enjoyment. Ask our references. - Website: https://www.belairgrowth.com - Location: Milwaukee, Wisconsin, United States - Lead qualification: Research: - Query: =Bel Air Growth Partners Steven D. Peterson recent investments fund thesis - Answer: Steven D. Peterson leads Bel Air Growth Partners, focusing on middle market private equity investments, with recent notable investments in industrial and manufacturing sectors. Bel Air Growth Partners has completed 32 ownership transitions totaling $347 million. Steven D. Peterson is the founder and managing director.

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