John D Connolly

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Connection Request

Hey John — congrats on launching Fettes Row. Similar PE background here — been deep in financial services origination lately. Would be good to connect.

Cold DM (Sales Nav)

Hey John, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building a holdco like Fettes Row. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Fettes Row? — Russ

Accept DM

Hey John, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building a holdco like Fettes Row. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Fettes Row? — Russ

Followup 1

hey John — one more thought on origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom, Noble Rock, Mentmore, a few others. I hit this exact problem at my old fund — tonnes of subscriptions, decent CRM, nothing connecting it all. the funds who systematise it early compound deal flow in a way that's really hard to replicate later. curious if Fettes Row has cracked that or if it's the same pattern. — Russ

Followup 2 (Breakup)

hey John — appreciate the connect either way. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at Fettes Row. either way, I'm around if origination ever becomes a conversation worth having. — Russ

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Subject A: is origination different at Fettes Row?
Email 1A — The Give

Hi John, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not building a financial marketing platform. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Fettes Row? Russell searchloop.ai linkedin.com/in/russellt23

Email 2 — Follow-up

hi John — more on the origination side. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom Equity, Noble Rock, Mentmore Capital, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to compare notes on what's actually moving the needle if you're interested. Russell searchloop.ai linkedin.com/in/russellt23

Email 3 — Follow-up

hi John — something about this keeps rattling around. at my old fund we had a solid stack and smart people, and origination still felt like it restarted from scratch every cycle. took me a while to realise it wasn't a people problem — the tools just didn't talk to each other. imagine Fettes Row has a way more dialled setup — but figured I'd ask. Russell searchloop.ai linkedin.com/in/russellt23

Email 4 — Breakup

hi John — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at Fettes Row. Russell searchloop.ai linkedin.com/in/russellt23

Email 5

hi John — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: John D Connolly Title: Founder Fund: Fettes Row Capital Background: Please provide the INPUT DATA (Profile Data and Posts Data) you would like me to process. Once provided, I will generate the summary according to your instructions. Fund details: - Description: Fettes Row Capital is building the leading platform of financial marketing agencies. We partner with founder-led firms that serve investment managers, wealth platforms, and other regulated financial institutions — bringing them together to expand capabilities, deepen expertise, and create lasting value for clients, teams, and owners. Our approach is collaborative and long-term. We’re not interested in quick flips or financial engineering. We're here to help exceptional agencies grow — without losing what made them exceptional in the first place. Interested in joining forces or exploring collaboration? Let’s talk. - Website: https://fettesrowcapital.com - Location: Milton, Delaware, United States - Lead qualification: Research: - Query: =Fettes Row Capital John D Connolly recent investments fund thesis - Answer: Fettes Row Capital, led by John D Connolly, is seeking investors for acquiring US-based businesses with enterprise values between $10M and $35M. They focus on financial services, mental health, and pet services. Interested parties can contact John directly for more details.

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