Alexander S. Panos

Managing PartneratBookend Capital Partners
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alex@bookendcapital.comvalid
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Alexander — we've both come through finance into private investing. we've been building deal sourcing systems for PE funds in the consumer/lower mid-market space, thought it might be relevant to what you're building at Bookend. happy to connect.

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Subject: wharton + TSG → consumer PE
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Alex — from the looks of things, we share a roughly similar path — both came through finance (I was at Greenhill and Credit Suisse, then moved to the investing side at a growth equity fund in London). so figured it made sense to reach out. also, and perhaps more relevant, we've been building custom deal origination systems for PE funds targeting founder/owner-led businesses in the lower-to-mid market. Bookend's focus on consumer brands in that $10-80M revenue range is close enough to a few of our clients that I thought it worth a note. One client, Backer Group in the UK, uses a system we built to source and score owner-led businesses on acquisition fit and owner readiness, then runs personalized outreach across email, LinkedIn, and letters — all integrated live with their CRM. Small team, so the system handles origination while they focus on deals and portfolio. Another client, Axiom Equity, gets draft outreach emails dropped into partners' inboxes every morning before they proof and send. I noticed you mentioned DealCloud a while back for deal management — the systems we build sit upstream of that, essentially keeping the top of funnel humming so that by the time something hits your deal management workflow, it's already been sourced, scored and engaged. Given we've already built out this infrastructure for similar-ish funds, I wondered if you wanted to take a look under the hood? fairly free this week and next, just let me know a time that suits. very best, Russell searchloop.ai linkedin.com/in/russellt23

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## PROSPECT INFORMATION: Name: Alexander S. Panos Title: Managing Partner Fund: Bookend Capital Partners Background: Fund details: - Description: Private equity fund focused on buyouts of industrial products and services in the lower middle market. - Website: https://bookendcapital.com - Location: New York, New York, United States - Lead qualification: Research: - Query: =Bookend Capital Partners Alexander S. Panos recent investments fund thesis - Answer: Bookend Capital Partners focuses on consumer brands, investing in food, beverage, and personal care sectors. Alexander S. Panos leads the firm, previously with TSG Consumer Partners. The firm targets companies with $10-80 million in annual revenue.

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