Joash Reid
LinkedIn Copy
Hi Joash — Zimbabwean by background, did M&A banking then growth equity at a European fund. Now running UK SME origination. Built a list of 322 UK companies open to sale — two looked relevant for Reid Green so happy to share.
Hey Joash, see we share a similar PE path, though I was in London doing growth equity not acquiring distressed SMEs off-market. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. but the proprietary pipeline rarely reflects the size of the stack. none of it connects systematically, so the firm's thesis and network intelligence don't feed into each other — origination stays inconsistent instead of compounding. wondering if that's still how it plays out at Reid Green? — Russ
Hey Joash, see we share a similar PE path, though I was in London doing growth equity not acquiring distressed SMEs off-market. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. but the proprietary pipeline rarely reflects the size of the stack. none of it connects systematically, so the firm's thesis and network intelligence don't feed into each other — origination stays inconsistent instead of compounding. wondering if that's still how it plays out at Reid Green? — Russ
hey Joash — was thinking about this more. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. did you ever run into that at Reid Green, or was it just us? — Russ
hey Joash — no stress on any of this. I'm in and around off-market origination all day — if you ever want to swap notes on what's working, I'm easy to find. — Russ
Email Copy
Subject B: Two from 322 for Reid Green
Joash — Given you're acquiring owner businesses, I figured we probably share some overlap. Though, I'm from Zimbabwe, and did direct SME investments for a European fund. Now I build origination systems for funds like yours and over the past 6 months, we've had 300+ direct conversations with UK business owners. Of all those targets, the two that felt closest to what you're looking for are: • A £10-25m revenue technology consultancy providing data strategy, architecture design, and security solutions to a diverse corporate B2B client base. • A £10-25m revenue business services provider delivering integrated security and facilities management alongside accredited vocational training for commercial clients. Here's a link to the full anonymised list: sample.searchloop.ai Let me know if you'd like to chat about how these were surfaced. very best, Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.
Joash — Given you're acquiring owner businesses, I figured we probably share some overlap. Though, I'm from Zimbabwe, and did direct SME investments for a European fund. Now I build origination systems for funds like yours and over the past 6 months, we've had 300+ direct conversations with UK business owners. Of all those targets, the two that felt closest to what you're looking for are: • A £10-25m revenue technology consultancy providing data strategy, architecture design, and security solutions to a diverse corporate B2B client base. • A £10-25m revenue business services provider delivering integrated security and facilities management alongside accredited vocational training for commercial clients. Here's a link to the full anonymised list: sample.searchloop.ai Let me know if you'd like to chat about how these were surfaced. very best, Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.
Hi Joash — quick second note in case the first got buried. a bit more detail: I've built proprietary deal-origination infrastructure for 20+ search funds and PE groups. The 322-company list is one output of the pipeline. Another is a research piece I wrote that maps several UK services sub-sectors by opportunity and level of market interest. This is based on proprietary signal that we've received via our engagements. Here's the link: sample.searchloop.ai/research/uk-services (drone inspection, data center electrical maintenance, site prep & tic emerge are some of the featured sectors) Let me know if you'd like to chat through it or the proprietary list. very best, Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.
Hi Joash — Another fit from our 322 company list for Reid Green: A £10-25m revenue specialist business services firm designing and supplying bespoke premium packaging solutions for global high-end retail brands. sound interesting? PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.
Joash — going to assume the timing's off, I'll leave it there. The list and research are there when you want them. Very best, Russell. PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.
Response
Status
Interested
Channel
Interest
Interested
Sentiment
The prospect expressed a clear willingness to engage and connect.
The prospect stated he is "Happy to connect anytime," indicating an openness to engagement.
Prospect Research
## PROSPECT INFORMATION: Name: Joash Reid Title: Managing Director & Co-Founder Fund: Reid Green & Co Background: PROSPECT SUMMARY: Joash Reid CURRENT FOCUS Joash is the Managing Director and Co-Founder of Reid Green & Co, a London-based private investment firm. He specializes in the acquisition and buyout of established SMEs generating £1m to £10m in annual revenue. He positions himself as a "safe pair of hands" for business owners looking for full or partial exits, specifically those facing pressing personal or business problems. BACKGROUND He has over 9 years of experience in deal origination, turnarounds, and restructuring across diverse sectors including recruitment, security systems, RegTech, and online gaming. Notable past roles include serving as Group CEO of Technica Security Group (exited in 2020) and Managing Director of Planet Compliance (acquired by his firm and later exited). He also has a strong foundation in investment analysis, having served as Head of Research for H20 Markets and as a private trader specializing in FTSE100 dividend capture strategies. He holds a Certificate in Corporate Finance from the Chartered Institute for Securities and Investment. KEY SKILLS - Deal Origination and Negotiation - Corporate Finance and Valuation - Business Restructuring and Turnarounds - Investment Research (Equities and CFDs) - Regulatory Technology (RegTech) and FinTech POSTS AND ENGAGEMENT - September 14, 2021: "Had a great time at the 4th Private Equity forum today hosted by Markets Group at the Mandarin Oriental Hotel Group. Special thanks to Paloma Lima-Mayland for putting on such a great event." - February 23, 2021: "Planet Compliance begins the transition from an online information portal to A digital platform company" - December 1, 2020: Regarding a buyout offer for China Index Holdings by General Atlantic, he posted: "I don't usually say much about our investments but.... Yesterday a company I am an investor in China Index holdings received a buyout offer... my evaluation of the business is worth closers to $15 per share (but actually way more)... It turns out not every tech company is overvalued and some Private equity firms haven't been sucked into overpaying." - November 27, 2020: "Quick Guide to Properly Process Automation for fintech" - October 14, 2020 (Shared Dec 8): "5 Practical Ways to Keep Up with Regulatory Changes" Fund details: - Description: Reid Green & Co is private investment firm specialise in acquiring, established off-market companies facing complex situations with cashflow problems. We focus on companies based in London with turnovers ranging from £900,000 to £10,000,000, meaning they are small enough to be and under the radar of most private equity firms and corporate buyers. We only explore transactions where the company is not actively for sale, but the current owners have an immediate pressing desire to improve or change their situations. We can create 'out of the box' solutions and deal structures in situations which are too complex, difficult and demanding for other investors or buyers. Our in-house due diligence and legal capabilities put us in a position to complete deals in 30 days or less. Please contact our Director Joash Reid if you have an opportunity you would like to discuss. - Website: https://reidgreenco.co.uk - Location: London, England, United Kingdom - Lead qualification: Research: - Query: =Reid Green & Co Joash Reid recent investments fund thesis - Answer: Reid Green & Co specializes in acquiring off-market companies with cashflow issues. Joash Reid focuses on undervalued assets with long-term contracts and low multiples. The firm operates in London and deals with small companies.