Seth Gregg

President, Clutter Cleaner SCatSilver Gen Holdings
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Connection Request

Seth — congrats on launching Silver Gen Holdings. been working on outbound origination with senior living & downsizing investors and your fund has been on my radar. would be good to connect.

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Seth — though we share a PE background (you at Silver Gen, me at Treis in London), I've seen first-hand how challenging early proprietary origination can be. Been helping funds like Mentmore and Wingman with their outbound origination — curious what email infrastructure you're using these days — still mostly on shared IPs like Instantly, or have you moved to private/dedicated senders? Happy to share what's working best for similar senior living & downsizing funds if useful. — Russ

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Subject A: where Silver Gen's deals come from
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Seth — hope you're having a good Wednesday. wanted to reach out — congrats on launching Silver Gen Holdings, always impressed by those who've taken the leap. though we share a banking background (you at CTH Advisors, me CS/Greenhill), I hope to one day do the same. in the meantime I've been working on the origination side with funds like Backer Group and Mentmore — curious how you're thinking about origination at Silver Gen. mostly proprietary or still seeing a lot through brokers? very best, Russell linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Seth Gregg Title: President, Clutter Cleaner SC Fund: Silver Gen Holdings Background: Name: Seth Gregg Current Role: President at Clutter Cleaner SC and Member at Silver Gen Holdings (both since September 2025). Location: Charleston, South Carolina. Current Focus: Seth is an operational leader and entrepreneur focused on the "Senior Living" and transition services sector. Through Clutter Cleaner SC, he manages downsizing, estate cleanouts, asset liquidation, and move management. As a member of Silver Gen Holdings, he actively seeks to invest in and grow organizations that serve the 55+ generation. He maintains a strong presence in the Charleston business community through leadership roles in ACG (Association for Corporate Growth) Charleston. Professional Background: Before his current entrepreneurial ventures, Seth spent five years as a Managing Director at CTH Advisors, where he focused on investment banking, deal origination, and private placements in the Business Services, Construction, and Landscaping sectors. He has extensive experience in non-profit and association management, having served 16 years as COO for The Club Foundation and SVP of Business Development for the Club Management Association of America (CMAA). At CMAA, he generated over $3M in non-dues revenue. Early in his career, he was a Principal at Education Capital. He is a graduate of Clemson University with a degree in Finance. Key Skills: Deal Origination, Strategic Planning, Business Development, Investment Banking (M&A), Go-to-Market Strategy, Revenue Growth, and Organizational Consulting. LinkedIn Activity & Post Quotes: - March 2, 2026: Seth shared a podcast appearance, noting: "Take a listen if you can…" regarding a discussion on "downsizing and Clutter Cleaner's one stop concierge approach to helping families." - February 24, 2026: Seth supported a local initiative for The Sandlot Initiative, quoting: "Great cause needs your help!" to assist in raising $1M for a youth sports facility in Charleston. - January 6, 2026: Seth welcomed a new franchise owner, stating: "Jenn is an absolute asset joining the Clutter Cleaner franchise network as an owner!" - December 8, 2025: Promoted an active business asset, posting: "Check out our auction going on right now..." - November 5, 2025: Seth highlighted the expansion of his network into Texas: "Tucker is awesome with a background in moving he is making the transition to offer downsizing, estate clean outs and move management to his portfolio." - September 26, 2025: Seth announced his career pivot: "Excited for the next chapter! If you need help with downsizing or estate cleanouts please contact us!" - May 7, 2025: Promoting local networking: "ACG events are the best way to network here locally...don't forget to sign up!" - April 9, 2025: Seth commented on the importance of investor relations: "I recently had the pleasure of meeting Jennifer and love her idea for Investor Relations. If you are a PE firm and don’t have an Investor Relations team currently reach out for a discussion!" - October 23, 2023: He shared a critique of industry etiquette: "Letting us know it is a pass is just proper business etiquette....letting us know why it is a pass allows us to be even more targeted." Fund details: - Description: Silver Gen Holdings is an investment and operating platform focused on the 55+ "Silver Generation". We build companies across life transitions, health, wellness, technology, housing, and leisure that empower older adults to live vibrant, independent, and fulfilling lives. Our hands-on, long-term approach scales purpose-driven brands designed for this fast-growing demographic. - Website: https://www.silvergenholdings.com - Location: Mount Pleasant, South Carolina, United States - Lead qualification: Research: - Query: =Silver Gen Holdings Seth Gregg recent investments fund thesis - Answer: Seth Gregg's recent investments focus on the Silver Generation market, emphasizing growth in senior living and related sectors. He has invested in companies that cater to the needs of older adults. His approach includes acquiring and scaling businesses with growth potential.

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