Bernd Hake

## PROSPECT INFORMATION: Name: Bernd Hake Title: Chair | Partner Fund: Noksha Capital Background: Name: Bernd Hake Current Role: CEO at woom. Also holds roles as Senior Business Advisor at Bain & Company, Strategy and Transformational Leadership Associate Partner at ABH CONSULTING, ABH, and Chair | Head of Consumer Investment Committee at Noksha Capital. Location: London, England, United Kingdom Summary: Bernd Hake is a commercial CEO and Board Advisor known for scaling consumer-led organizations across various sectors including Consumer, FMCG, Fashion, Luxury, and Sport. He has experience with high-growth SMEs, Private Equity-backed businesses, and large public and private companies (revenues >€3bn). His expertise lies in driving sustainable revenue and margin growth through omnichannel strategies, international expansion, and commercial transformation. He combines big-company rigor with hands-on scale-up execution and offers a board-level perspective. He collaborates with founders, executive teams, and investors to accelerate growth and enhance commercial capabilities in complex international consumer markets. Education: - Diplom-Kaufmann in Wirtschaftswissenschaften / Business Sciences from Johannes Gutenberg-Universität Mainz (1990-1996) - Bankkaufmann from Dresdner Bank AG (1988-1989) - Abitur / A-levels in Economics, English, Maths from Gustav Stresemann Wirtschaftsgymnasium (1983-1986) Key Skills: Omni-Channel Marketing, Big Data, Innovation Management, Change Management, Business Strategy, Revenue & Profit Growth, Turn Around Management, Luxury Brand Marketing, General Management, 360 Operating Management, Turnaround & Expansion Vision, Brand Strategy & Implementation, Global Sales & Marketing, Sales Operations, Digital Marketing, Strategic Communications, Geschäftsentwicklung, Vertrieb, Marketing, Projektmanagement, Vertriebsstrategie, Big Data Analytics. Professional Experience Highlights: - CEO at woom (Oct 2024 - Present, Vienna, Austria) - Senior Business Advisor at Bain & Company (Apr 2024 - Present, London Area, United Kingdom) - Strategy and Transformational Leadership Associate Partner at ABH CONSULTING, ABH (Jan 2024 - Present, Switzerland). Specializes in retail and consumer goods engagements with experience in large-scale transformation, corporate and digital strategy, advanced analytics, and organizational change. - Chair | Head of Consumer Investment Committee at Noksha Capital (Mar 2020 - Present, London, England, United Kingdom) - Chief Executive Officer - Global Consumer Products at Red Bull (Apr 2022 - Dec 2023, Austria). Managed Red Bull’s global consumer products division. - Global Chief Commercial Officer / Member of the Management Board at HUGO BOSS (Mar 2016 - Mar 2020, Metzingen - Baden-Württemberg). Responsible for P&L of over 7,000 employees and €2.9 billion in revenues. Recent Posts: - February 7, 2026: Reshared a video about Boston Dynamics' Atlas robot with the comment "Unglaublich 🤯". - October 7, 2025: Announced the woom WOW, the world’s first self-balancing bike for children as young as nine months. Stated, "This is the world’s first self-balancing bike, engineered for children as young as nine months old." and "With woom WOW, we're not just moving the category forward. We are redefining it." - April 12, 2025: Reshared an article discussing the differences in running a clothing factory in China vs. the U.S. and added the observation, "When U.S. Vice President J.D. Vance dismisses Chinese workers as 'peasants,' he may be forgetting a crucial fact: The iPhones in our pockets, the EVs on our roads, the solar panels powering our homes, and the clothes on our backs—many of these high-quality, cost-effective products were made by the so-called 'peasants' in China." - March 10, 2025: Reshared a speech by Claude Malhuret on the state of the union, commenting, "If you monitor global politics and have 8 minutes to spare you must watch this. I've yet to watch, read, or hear such a magnificent speech on the state of the union." - January 5, 2025: Shared an article titled "Lessons in Leadership from Luke Littler's Historic Victory," stating, "At just 17 years old, Luke Littler has cemented his place in history as the youngest World Darts Champion. This monumental achievement not only unders". - January 5, 2025: Reshared a Korn Ferry post about professional networks, noting, "Did you know that over 80% of jobs are secured through professional networks? It's no secret building and maintaining these networks takes consistent effort and dedication. We offer some thoughts on how to build a valuable network of your own: https://krnfy.bz/4gkSGdn". - January 4, 2025: Shared an article titled "The 'Wirkin' - The $78 Dupe That’s Taking Over TikTok and Raising Legal Red Flags!", mentioning, "The hottest accessory of the holiday season is both elusive and affordable, epitomized by its nickname: the 'Walmart Birkin' or 'Wirkin.' These $78 kn". - December 25, 2024: Shared an article titled "The Paradox of Connection: How Technology Created a Recipe for Loneliness" and observed, "As we gather with loved ones this holiday season, a time meant for warmth and connection, it’s hard to ignore the growing sense of isolation many feel". - December 24, 2024: Shared an article titled "Luxury & Travel in 2025: Trends Shaping the Future of Indulgence and Exploration", highlighting, "As we approach 2025, the luxury and travel industries are entering an exciting era of transformation. Shaped by evolving consumer expectations and a g". - December 13, 2024: Reshared a job announcement for a Store Manager at Asket, a sustainable fashion brand, commenting, "This is a great opportunity for someone passionate about sustainability and eager to make a difference in the fashion industry. At ASKET, it's not just about selling clothes - it's about being part of a movement and contributing to the growth of an innovative brand." - December 6, 2024: Shared an article titled "The North Face Teams Up with SKIMS for the Ultimate Ski Collection: A Match Made in Mountain Heaven" and commented, "When two iconic brands come together, it's like the universe aligning- especially when those brands are The North Face and SKIMS. It’s not every day w". - December 6, 2024: Shared an article titled "Why Love Matters?" referencing his experience at ISPO, stating, "Over the past few days at ISPO in Munich, the leading event for the global sporting goods and sportswear industry, I had the privilege of connecting w". - November 22, 2024: Shared an article titled "Generative AI: Transforming the future of creativity in marketing at woom" reflecting on an AI workshop, saying, "Last week at Woom's AI workshop, I had an eye-opening experience on how GenAI is poised to reshape the creative process, particularly in marketing. Th". - November 18, 2024: Shared an article titled "Navigating Tomorrow: Towards a Future-Ready Organization" upon starting as CEO of woom, stating, "As I step into my new role as CEO of woom, I’m reflecting on the powerful message from BCG’s latest insights: the future of any company is shaped by t". - November 5, 2024: Announced taking on the CEO role at woom, stating, "I am honored to announce that I have taken on the role of CEO at woom, Austria’s leading brand for children’s and youth bicycles." and "At woom, our mission is both simple and profound: to inspire millions of children to embrace cycling and, in doing so, help create a better, more sustainable world. 🌍💚". - October 30, 2024: Shared an article titled "Prada’s Q3/2024 Results: Out of this world?" and noted, "In a recent post, I highlighted Prada’s exceptional ability to forge bold and innovative collaborations. Their Q3 2024 results reinforce this narrativ". - October 25, 2024: Shared an article titled "Leadership for the Future" and reflected, "One of my employees asked me today how I would define future leadership, and it made me reflect. I believe future leadership will rely heavily on adap". - October 22, 2024: Reshared a post from Ben Kelly about business acquisition, including the quote, "This is Magic Johnson. He owns 400+ boring businesses that have made him a billionaire. (he even taught Shaq how to do it)". - October 19, 2024: Shared an article titled "Out of this world: Prada launches spacesuit design" and commented, "It's rare for me to feel genuinely excited about a new collaboration, but today I encountered one that truly captured my attention. Axiom Space and Pr". - July 30, 2024: Posted about a viral photo from the Paris Olympics surfing event in Tahiti, observing, "This eye-catching image captures the essence of surfing’s raw beauty and power, making waves on social media and beyond." - July 5, 2024: Announced starting a new position as Strategy and Transformational Leadership Associate Partner at ABH Consulting, saying, "I’m happy to share that I’m starting a new position ABH Consulting as Strategy and Tranformational Leadership Associate Partner!". - December 30, 2023: Reshared a video with Merry Christmas wishes and links to leadership books and Excel guides. - December 22, 2023: Reshared a video about embracing difference, commenting, "Differences of age, ethnicity, gender and other dimensions foster high performance 😎". - December 9, 2023: Reshared a post about user testing by Dipl Ing Lars Behrendt, commenting, "Hilarious!". - December 5, 2023: Reshared a post from Visionset e.V. about supporting a kindergarten in Togo, mentioning their efforts to provide clothes and a well for drinking water. - March 12, 2023: Announced starting a new position as Chief Executive Officer, saying, "I’m happy to share that I’m starting a new position as Chief Executive Officer!". Fund details: - Description: Noksha Capital (or NCAP) is a private equity firm which invests in both digital and traditional business models across the consumer, healthcare and industrials sectors. Our fundamental aim is to design businesses for transformational growth within our focal sectors, regardless of their geographic base. We are a team of ex-operators turned investors, who focus on operational value creation over deleveraging to generate returns. NCAP is committed to being an active, long-term strategic partner to its portfolio companies' leadership teams, regardless of its position on the cap table. - Website: https://www.nokshacapital.com - Location: London, England, United Kingdom - Lead qualification: Research: - Query: =Noksha Capital Bernd Hake recent investments fund thesis - Answer: Noksha Capital, led by Bernd Hake, invests in businesses that improve people's lives, focusing on healthcare and consumer sectors. Bernd Hake is a partner at Noksha Capital. The firm targets transformative growth through patient-centric and consumer-focused investments.