Julien Salanon
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Hey Julien — similar PE background, been deep in B2B tech origination thinking lately. Would be good to connect.
Hey Julien, see we share a similar PE path, though I was in London doing growth equity not running tech buyouts at Rootstock. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. but even with all of it, proprietary deal flow often stays thin or inconsistent. the off-market stuff doesn't compound because thesis, network, and intelligence never fully sync into one system — so origination basically resets every cycle instead of building a real edge. do you disagree? — Russ
Hey Julien, see we share a similar PE path, though I was in London doing growth equity not running tech buyouts at Rootstock. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. but even with all of it, proprietary deal flow often stays thin or inconsistent. the off-market stuff doesn't compound because thesis, network, and intelligence never fully sync into one system — so origination basically resets every cycle instead of building a real edge. do you disagree? — Russ
hey Julien — this kept rattling around. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. did you ever run into that at Rootstock, or was it just us? — Russ
hey Julien — appreciate the connect either way. I'm in and around B2B tech origination all day — if you ever want to swap notes on what's working, I'm easy to find. — Russ
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Prospect Research
## PROSPECT INFORMATION: Name: Julien Salanon Title: Managing Director Fund: Rootstock Equity Partners Background: EMPTY Fund details: - Description: Rootstock Equity Partners is a private equity firm specializing in strategic investments in ed-tech, fin-tech, development tools, business application SaaS and cybersecurity. Our focused approach involves three main investment categories: Tech-MBOs, Buy and Build, and Distressed Assets. In Tech-MBOs, we address underperforming acquisitions due to a lack of sector-specific expertise, realigning them for success. Our Buy and Build strategy targets established platforms and smaller synergistic companies, creating robust, market-leading entities. For Distressed Assets, we leverage our operational and financial expertise for quick turnarounds. Our integrated approach ensures the team handling due diligence and deal-making also implements strategies, maintaining continuity and accountability. With a typical holding period of 2 to 4 years, we're committed to sustainable growth and long-term value. At Rootstock Capital, we blend financial investment with partnerships marked by transparency, integrity, and compassion, aiming to help businesses achieve their full potential and make a positive, lasting impact. Join us in redefining private equity investing. #PrivateEquity #InvestmentStrategy #BusinessGrowth #RootstockEquity - Website: https://www.rootstockequity.com/ - Location: San Francisco, California, United States - Lead qualification: Research: - Query: =Rootstock Equity Partners Julien Salanon recent investments fund thesis - Answer: Julien Salanon is a Managing Director at Rootstock Equity Partners, focusing on private B2B tech investments, particularly in healthtech, cybersecurity, and cloud infrastructure. His fund targets companies needing strategic shareholder alignment and operational transformation.