Holden Lunsford
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Hey Holden — similar IB → PE path. Been thinking a lot about proprietary origination in distribution and logistics lately. Would be good to connect.
Hey Holden, looks like we share a similar IB → PE path, though I was doing growth equity for a European fund not building an industrial PE firm in Texas. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. yet none of it actually connects into one integrated origination system. everything stays fragmented, the firm's thesis and network intelligence live in different places, and origination resets every cycle. does that ring true at Union, or have you built around it differently? — Russ PS: been wiring a couple of lower-mid industrial platforms with exactly this kind of integrated origination engine — always interesting to hear what others are seeing.
Hey Holden, looks like we share a similar IB → PE path, though I was doing growth equity for a European fund not building an industrial PE firm in Texas. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. yet none of it actually connects into one integrated origination system. everything stays fragmented, the firm's thesis and network intelligence live in different places, and origination resets every cycle. does that ring true at Union, or have you built around it differently? — Russ PS: been wiring a couple of lower-mid industrial platforms with exactly this kind of integrated origination engine — always interesting to hear what others are seeing.
hey Holden — was thinking about this more. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. did you ever run into that at Union, or was it just us? — Russ
hey Holden — appreciate the connect either way. always good to have more distribution and logistics people in the network. I spend most of my time deep in origination infrastructure for funds like yours, so if it's ever relevant, happy to compare notes. — Russ
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Prospect Research
## PROSPECT INFORMATION: Name: Holden Lunsford Title: Chief Executive Officer Fund: Union Industrial Co. Background: Holden Lunsford is the CEO and Co-Founder of Union Industrial Co., a Dallas-based private equity investment firm he launched in January 2024 alongside partner Luccas Borges. His current focus is investing in lower-to-middle-market companies within the distribution and logistics sectors across Texas. A major recent milestone is Union Industrial Co.'s acquisition of Woods Distribution, a 3PL company specializing in bulk distribution and packaging in the Southern and Midwestern US. Holden also serves as a partner for the family office Holt Lunsford Holdings. Background: Prior to founding his own firm, Holden spent nearly a decade at Holt Lunsford Commercial (HLC), rising to Managing Partner where he oversaw third-party transactions and corporate growth. He began his career at HFF, L.P. (NYSE: HF) as a commercial real estate investment banking professional, executing over $2.62 billion in debt and equity transactions. Education & Certifications: - Harvard Business School: Owner/President Management (OPM), 2021–2023. - Texas A&M University: BBA in Finance. - Licensed Real Estate Broker (Texas Real Estate Commission). Key Skills: Commercial Real Estate, Private Equity, Joint Ventures, Logistics/3PL, Investment Banking, and Financial Modeling. Volunteer & Board Work: He is highly active in the Dallas community and real estate industry, serving on the boards of the Harvard Alumni Real Estate Board, MEDIAlliance International, The Real Estate Council (TREC), and East-West Ministries. Recent Post Activity: - May 1, 2025: Holden praised The Matchbox Studio for their work on a portfolio company website: "The Matchbox Studio is truly best-in-class. Thank you Mark Travis, Kayla K., Jeff Breazeale & Team for the incredible artistic work (on an incredible timeline too!). We’re very grateful." - April 10, 2025: He announced a major acquisition: "We are pleased to announce our acquisition of Woods Distribution, a leading third-party logistics (3PL) company... Union Industrial Co. is a Dallas-based private investment firm in the business of building businesses, real estate, legacies and people." - December 20, 2024: Regarding talent development: "We are hiring a Business Development Associate for a portfolio company in the 3PL sector, which is a great entry position for our Union CXO Development Group." - January 19, 2024: On the launch of his firm: "Friends- I’m grateful to share that I’m starting a new investment firm, Union Industrial Co... We will invest in Texas-based, lower/middle-market companies across the distribution and logistics sectors." - November 18, 2022: On firm culture at HLC: "Chase is a wonderful fit for our HLC firm culture, and we’re excited to strengthen our internal and external relationships with his influence." Fund details: - Description: Union Industrial Co. is a private investment firm with family business roots and a highly-specialized approach. Founded 2023 in Dallas, Texas. - Website: https://www.unionind.com - Location: Dallas, Texas, United States - Lead qualification: Research: - Query: =Union Industrial Co. Holden Lunsford recent investments fund thesis - Answer: Union Industrial Co. is a private equity firm founded in 2023. Holden Lunsford is a key figure, known for his leadership in commercial real estate. He focuses on building businesses and fostering relationships.