Ethan Canny

## PROSPECT INFORMATION: Name: Ethan Canny Title: Founder & Managing Partner Fund: Canny Capital Partners Background: Ethan Canny is the Founder & Managing Partner of Canny Capital Partners, focusing on small business acquisitions and investments. He is also a Senior Tax Accountant at Waite's Accounting Service LLC and previously worked as a Private Equity Analyst at Transcend Healthcare Partners. Ethan holds a Bachelor of Science in Accounting from Grand Canyon University. His recent LinkedIn activity includes: - On November 6, 2025, he posted about the 'impact of partnerships', stating, 'It's become increasingly evident that you can accomplish almost anything by developing a clear vision and finding the right partners.' - On October 12, 2025, he shared a newsletter edition on 'Murphy's Law' and its incorporation into investment decisions, prompted by 'the recent fire that burned down a prospective investment'. - On October 11, 2025, he detailed a close call where 'Our prospective investment (and almost the first one we would make) just burned to the ground.' He highlighted the importance of fire sprinklers and insurance in business resilience. - On October 5, 2025, he shared a newsletter on 'limited populations' as part of a series on 'geographical barriers to entry', stating it 'revealing different ways micro-investors can build safety into their portfolios'. - On September 28, 2025, he posted about 'Intangible Scarcity' in his newsletter, advising that while powerful, such factors 'can lead to corrupt and political business environments.' - On September 21, 2025, he discussed 'Geographical Barriers to Entry Pt. 1: Limited Commercial Availability' in his newsletter, focusing on how 'limited commercial availability' offers defensibility. - On September 14, 2025, he shared the second edition of the CCP newsletter discussing their approach to assessing value, summarized as 'stripping away the noise, focusing on the underlying economics, and mitigating risks to drive value.' - On September 13, 2025, he reposted an article about 'fake EBITDA' in deals, adding his own thoughts on financial due diligence in the SMB market saying, 'I can’t stress the importance of conducting thorough financial due diligence in the SMB market.' - On September 7, 2025, he shared the first edition of the Canny Capital Partners newsletter on 'Identifying Defensible Businesses'. Later that day, he announced the launch of his weekly newsletter, offering 'a fresh perspective on business investments'. - Also on September 4, 2025, Ethan discussed managing 'key person risk' in SMBs, noting it 'can be managed... you can turn a major risk into a money making opportunity.' - On September 4, 2025, he outlined how understanding the evolution of competitive advantages, like 'limited commercial space in a destination town', is 'key to making smart, forward-looking decisions.' for one of their restaurant investments. - On September 2, 2025, he posted about identifying 'high-barrier' businesses, using a 'scenic destination restaurant' as an example and posing questions to evaluate opportunities such as 'Does this business have a natural advantage competitors can’t buy overnight?' Fund details: - Description: Founded in 2025, Canny Capital Partners is an independent sponsor located in Phoenix, Arizona. We focus on acquiring and operating profitable, lower-market businesses within overlooked geographies and industries across the United States. We take a holding company approach, prioritizing long-term stewardship for our portfolio companies. Our strategy ensures smooth ownership transitions, preservation of company culture, and continued success for employees, customers, and the community. Backed by a network of experienced investors, lenders, and advisors, Canny Capital Partners evaluates opportunities with diligence and transparency, working closely with owners to structure transactions that align with their goals. Confidential inquiries from business owners, brokers, and investors are welcome. - Website: https://www.cannycapitalpartners.com/ - Location: Gilbert, Arizona, United States - Lead qualification: - Recent deals: Research: - Query: Canny Capital Partners (web (Ethan Canny) recent investments? fund focus / thesis? - Answer: Canny Capital Partners focuses on profitable, small-to-medium businesses with strong fundamentals and long-term potential. They invest in overlooked markets and prioritize long-term stewardship. They avoid startups and technology businesses.