Jeff Wilson
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Hey Jeff — we both ended up in PE, though from different directions. been thinking a lot about healthcare services origination lately. would be good to connect.
Hey Jeff, we both ended up in PE though from pretty different paths — I came through IB at CS & Greenhill in London, not through ops like you. origination was always the same story for me — clear thesis, decent relationships, but no proprietary system of record tying anything together. every deal virtually sourced from scratch, nothing compounding over time. curious if that's still how most funds operate or if I'm behind the times? — Russ
Hey Jeff, looks like we both landed in PE, though I came through banking at CS & Greenhill in London rather than building vet platforms like you did with VBF and now Briarcliff. the pattern I keep seeing with most funds is weirdly consistent — strong thesis, solid network, but no proprietary system of record. the people, tools and ideas are never really connected, so every deal is virtually sourced from scratch. nothing compounds on itself. curious if that resonates or if you've built something different at Briarcliff? — Russ
hey Jeff — no worries if the timing's off. most funds I talk to have tried some version of building origination in-house — analyst pulling from Pitchbook, maybe using ChatGPT to qualify, dumping it into a spreadsheet. each piece kind of works, but there's no system of record tying it together. the people, tools and ideas stay disconnected so there's tonnes of wasted energy. been helping a few funds like Mentmore work through that. curious if you've run into the same thing at Briarcliff? — Russ
totally get it if origination infrastructure isn't top of mind right now — most funds have 10 things ahead of it on the priority list. the funds I've seen crack it early just tend to compound deal flow in a way that's hard to replicate later. if it ever moves up the list, I'm easy to find. — Russ
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Jeff — We've been building custom deal sourcing systems for funds acquiring founder-led service businesses, including in healthcare and veterinary. Thought it made sense to reach out given the overlap with what you're building at Briarcliff. also, incidentally, we share a similar-ish path — I spent time in PE doing direct investment into B2B service companies before starting SearchLoop to solve my own sourcing problem. One of our clients, Backer Group, uses a system we built to source and engage founders of service businesses. it maps targets, scores them on owner readiness and acquisition fit, pulls contact info, and runs personalized outreach across email, LinkedIn, and even letters — all integrated with their CRM. They're a small team so the system keeps origination humming while they focus on deals and the portfolio. Given you've got deep experience in vet services (VBF, Southern Vet Partners) and are now deploying capital through Briarcliff and supporting founders through Evergreen M&A, I wondered if you wanted to take a look under the hood of what we've built? might be useful for surfacing veterinary and healthcare practice owners who are a fit. fairly free this week and next, just let me know a time that suits. very best, Russell searchloop.ai linkedin.com/in/russellt23
Prospect Research
## PROSPECT INFORMATION: Name: Jeff Wilson Title: Founder & Partner Fund: Briarcliff Capital Partners Background: Jeff Wilson is a Founder and Partner at Briarcliff Capital Partners, a private equity firm based in Greater Boston that focuses on healthcare, business, and consumer services. He is an experienced operator who specializes in helping high-growth health and services companies scale. His background is deeply rooted in the veterinary services industry. Before founding Briarcliff in September 2022, he was the Founder and CEO of Vets Best Friend (VBF) starting in 2019, which eventually merged with Rarebreed Veterinary Partners. Prior to that, he served as the COO of Southern Veterinary Partners and spent several years in executive leadership at Banfield Pet Hospital, where he oversaw 160 hospitals across 10 states as a Region Vice President. Earlier in his career, he held multiple management roles at Hertz. Jeff holds a B.A. in Sociology from Northeastern University. Key skills include Team Building, Practice Management, Strategic Planning, Operations Management, and Leadership. Relevant Post Data: October 30, 2025 (4 months ago): Jeff shared the launch of a new podcast series from Evergreen M&A, stating, "I'm excited to share the launch of our new podcast, The Founder’s Journey to Exit... At Evergreen M&A, we spend every day helping founders navigate one of the most important transitions of their lives — the sale of their business." October 23, 2025 (4 months ago): He announced new leadership at Evergreen for Founders, noting the addition of Roy Yewah and Dr. Azza Diasti-Kennedy to help founders "navigate growth and sale decisions with clarity, empathy, and strategic expertise." March 10, 2023 (3 years ago): Jeff highlighted a partnership between his firm and Hometown Veterinary Partners, posting: "Just the beginning of big things from Briarcliff Capital Partners! Very excited to be working with Keri Kamba. Please give Hometown Veterinary Partners a follow for forthcoming updates and news." September 16, 2022 (3 years ago): He officially announced his current role: "I’m happy to share that I’m starting a new position as Founder & Partner at Briarcliff Capital Partners!" August 1, 2022 (3 years ago): Reflecting on the exit of his previous company, he wrote: "In March of 2019, I founded Vet's Best Friend (VBF) with a simple mission of 'Taking care of the people who take care of our pets'. As VBF has now merged with Rarebreed Veterinary Partners, it’s bittersweet to announce that July 31 was my last day... I can’t wait to see what the future brings!" March 3, 2021 (5 years ago): Regarding a major investment milestone at VBF, he shared: "Very excited about our new partnership with Revelstoke Capital Partners!!!!" and was quoted in the press release saying, "through this partnership, we will progress that mission as a premiere provider of veterinary services across the Northeast." Fund details: - Description: Briarcliff Capital Partners is an operationally-focused middle market private equity firm that invests in healthcare and consumer services companies. Our team has decades of hands-on operating experience building high-growth companies to successful exits. Briarcliff invests in people, technology, and process to create long term value for its companies. - Website: https://briarcliffpartners.com - Location: Boston, Massachusetts, United States - Lead qualification: Research: - Query: =Briarcliff Capital Partners Jeff Wilson recent investments fund thesis - Answer: Jeff Wilson leads Briarcliff Capital Partners, focusing on healthcare and consumer services investments. Recent investments include Hometown Veterinary Partners. Briarcliff Capital Partners aims to support entrepreneurial veterinary professionals.