Olugbenga Rowaiye

Managing PartneratWorlá Capital
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Connection Request

Hey Olugbenga — congrats on launching Worlá. Similar PE background here — been deep in mission-critical services origination lately. Would be good to connect.

Cold DM (Sales Nav)

Hey Olugbenga, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not launching a search fund in critical infrastructure like you. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Worlá? — Russ

Accept DM

Hey Olugbenga, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not launching a search fund in critical infrastructure like you. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Worlá? — Russ

Followup 1

hey Olugbenga — one more thought on origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. at my old fund we had a solid stack and smart people, and origination still restarted from scratch every cycle. the funds who systematise it early end up compounding deal flow — the ones who don't keep resetting. curious if Worlá has cracked that or if it's the same pattern. — Russ

Followup 2 (Breakup)

hey Olugbenga — no stress on any of this. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at Worlá. either way, I'm around if origination ever becomes a conversation worth having. — Russ

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Subject A: is origination different at Worlá?
Email 1A — The Give

Hi Olugbenga, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not launching an operator-led search fund in critical infrastructure. most mission-critical services funds I talk to are running on PitchBook or Grata, maybe Affinity, and then basically Excel and email for everything else on the origination side. yet the off-market pipeline stays weirdly thin. the intelligence is all there but it's scattered across tools and inboxes — so nothing compounds into a real origination edge. does origination look different at Worlá? Russell searchloop.ai linkedin.com/in/russellt23

Email 2 — Follow-up

hi Olugbenga — more on the origination side. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to compare notes on what's actually moving the needle if you're interested. Russell searchloop.ai linkedin.com/in/russellt23

Email 3 — Follow-up

hi Olugbenga — something about this keeps rattling around. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. imagine Worlá has a way more dialled setup — but figured I'd ask. Russell searchloop.ai linkedin.com/in/russellt23

Email 4 — Breakup

hi Olugbenga — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at Worlá. Russell searchloop.ai linkedin.com/in/russellt23

Email 5

hi Olugbenga — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Olugbenga Rowaiye Title: Managing Partner Fund: Worlá Capital Background: Please provide the Input Data (Profile Data and Posts Data) so that I can process this request for you. Fund details: - Description: Worlá Capital is an operator led investment firm focused on acquiring and leading a single exceptional, mission critical service business. We partner with founders who care deeply about their people, customers, and legacy, and who are seeking a thoughtful transition rather than a financial exit at any cost. We are not brokers or passive investors. We are operators. Our approach emphasizes leadership continuity, operational rigor, and long term stewardship in businesses where reliability and trust matter. - Website: https://www.worla-capital.com - Location: Chicago, Illinois, United States - Lead qualification: Research: - Query: =Worlá Capital Olugbenga Rowaiye recent investments fund thesis - Answer: Olugbenga Rowaiye recently invested in Salesforce Ventures' new $100M Impact Fund, focusing on fintech solutions for social change. He is also known for his leadership at Flutterwave, a payments company. This fund aims to support innovative companies promoting financial inclusion.

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