Mark Salter

Hey Mark — similar PE background, been deep in growth equity origination thinking lately. Would be good to connect.

Hey Mark, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building a growth buyout firm in LA. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at El Toro? — Russ

Hey Mark, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building a growth buyout firm in LA. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at El Toro? — Russ

hey Mark — was thinking about this more. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom Equity, Noble Rock, Wingman, a few others. at my old fund we had every subscription going and I still spent half my time manually stitching origination together. the pattern I keep seeing is that the funds who systematise it early compound deal flow in a way that's really hard to replicate later. curious if El Toro has cracked that or if it's the same pattern. — Russ

hey Mark — appreciate the connect either way. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at El Toro. either way, I'm around if origination ever becomes a conversation worth having. — Russ

Hi Mark, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not doing growth buyouts in LA. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at El Toro? Russell searchloop.ai linkedin.com/in/russellt23

hi Mark — been thinking more about origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom Equity, Noble Rock, Wingman, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to compare notes on what's actually moving the needle if you're interested. Russell searchloop.ai linkedin.com/in/russellt23

hi Mark — something about this keeps rattling around. at my old fund we had a solid stack and smart people, and origination still felt like it restarted from scratch every cycle. took me a while to realise it wasn't a people problem — the tools just didn't talk to each other. did you ever run into that at El Toro, or was it just us? Russell searchloop.ai linkedin.com/in/russellt23

hi Mark — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at El Toro. Russell searchloop.ai linkedin.com/in/russellt23

hi Mark — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23