Roger Birchall

Corporate PartneratFresh Equity
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Hi Roger — Zimbabwean by background, did M&A banking then growth equity at a European fund. Now running UK SME origination. Built a list of 322 UK companies open to sale — two looked relevant for Fresh Equity so happy to share.

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what_they_do: you're backing uk smes
Subject A: one for Fresh
Subject B: 322 uk companies
Email 1A — The Give

Hi Roger — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for Fresh: A £10-25m West Midlands manufacturer and distributor of professional-grade metal fabrication equipment and industrial safety gear for international engineering markets. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 1B — The Give (A/B Variant)

Hi Roger — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for Fresh: A £10-25m West Midlands manufacturer and distributor of professional-grade metal fabrication equipment and industrial safety gear for international engineering markets. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 2 — Follow-up

Hi Roger — quick second note in case this got buried. The list is here: https://sample.searchloop.ai/ It is anonymised, but it should show the shape of the work: sector, scale, owner motivation, and enough to judge whether the source is useful for Fresh. Worth 15 mins to map what an origination loop could look like for Fresh? Useful whether you're moving on something now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 3 — Follow-up

Hi Roger — last nudge. The useful bit is not really the list. It is the system behind it: direct owner conversations, matched to buyer theses, across fragmented UK sectors. One more example that mapped to Fresh: A £10-25m specialist provider of bespoke premium packaging solutions and supply chain management for global high-end retail brands. Worth 15 mins to map what an origination loop could look like? Useful whether you're moving now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 4 — Breakup

Roger — I'll leave it there. Link's here if useful later: https://sample.searchloop.ai/ — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

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