Ashley Rookwood

Founder and CEOatNew Creations Capital
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Connection Request

Hi Ashley — I'm from Zimbabwe, did M&A banking then growth equity at a European fund. Now running proprietary outreach to UK business owners. Put together a register of 322 UK companies open to sale — thought it might be relevant for NCC.

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what_they_do: your path in early-stage investing
Subject A: something for NCC
Subject B: 6 months of work for NCC
Email 1A — The Give

Hi Ashley — I'm from Zimbabwe, ended up doing growth equity for a European fund. Different path to your path in early-stage investing, but close enough that we're probably looking at similar businesses. I run proprietary deal origination for funds like yours across UK owner-managed businesses. Off the back of 300+ direct conversations with owners across 10 sectors, I've put together a password-protected register of 322 companies open to sale. Only sharing it with a handful of funds, and figured you may want a look. Want me to send it across? — Russ searchloop.ai linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 1B — The Give (A/B Variant)

Hi Ashley — similar-ish background. Though, I'm from Zim and did M&A then growth equity in London — not too different from your path in early-stage investing. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them all together — 322 UK companies open to sale. Here's the link — sample.searchloop.ai Want a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 2 — Follow-up

Hi Ashley — in case this got buried. A bit more detail: I've built proprietary deal origination infrastructure for 20+ search funds and PE groups. Bespoke software that connects a system of record with research agents, scraping, thesis-matching, and multi-channel outreach (LinkedIn, email on private IPs, WhatsApp). All to get qualified replies. The 322-company UK register is one output of the pipeline. Here's the link — sample.searchloop.ai Want a quick call? I can walk through how I built this and share some of the actual names. — Russ PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 3 — Follow-up

Hi Ashley — last nudge. 322 UK companies open to sale, mapped from 300+ direct owner conversations. 10 sectors — you pick. sample.searchloop.ai Want a quick call? Happy to walk through how I got this and share some names. — Russ PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 4 — Breakup

Ashley — going to assume the timing's off. I'll leave it there. Link's sample.searchloop.ai if you ever want it — always up for a quick call. — Russ PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Response

Status

Not Interested

Channel

email

Interest

Not Interested

Sentiment

The prospect explicitly stated that the service is not required by their firm.

Reply

Hi Russell, The service you are offering is not one which New Creations Capital requires. All the best, * Ashley Rookwood* *New Creations Capital* * Founder and Chief Executive Officer* 124 City Road London EC1V 2NJ

Full Reply

Hi Russell, The service you are offering is not one which New Creations Capital requires. All the best, * Ashley Rookwood* *New Creations Capital* * Founder and Chief Executive Officer* 124 City Road London EC1V 2NJ On Mon, 4 May 2026 at 12:37, Russell Taylor wrote: > Hi Ashley — last nudge. > > 322 UK companies open to sale, mapped from 300+ direct owner > conversations. 10 sectors — you pick. > > sample.searchloop.ai > > Want a quick call? Happy to walk through how I got this and share some > names. > > — Russ > > On Tue, Apr 28, 2026 9:40:15 AM Russell Taylor > wrote: > > > Hi Ashley — in case this got buried. > > > > A bit more detail: I've built proprietary deal origination > infrastructure for 20+ search funds and PE groups. Bespoke software that > connects a system of record with research agents, scraping, > thesis-matching, and multi-channel outreach (LinkedIn, email on private > IPs, WhatsApp). All to get qualified replies. > > > > The 322-company UK register is one output of the pipeline. > > > > Here's the link — sample.searchloop.ai > > > > Want a quick call? I can walk through how I built this and share some of > the actual names. > > > > — Russ > > > > On Tue, Apr 21, 2026 8:37:24 AM Russell Taylor > wrote: > > > >> Hi Ashley — > >> > >> similar-ish background. Though, I'm from Zim and did M&A then growth > equity in London not too different from your path in early-stage investing. > >> > >> Now I build proprietary origination systems for funds like yours across > fragmented UK businesses. > >> > >> Over the past 6 months, one of my systems surfaced 300+ off market > conversations with owners across 10 sectors. > >> > >> I've now put them all together in a password-protected list. (All 322 > companies open to sale.) > >> > >> Do you want to take a look? > >> > >> — Russ > >> > >> searchloop.ai > >> linkedin.com/in/russellt23 >

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