Silje Grønning

Investment PrincipalatMS+PARTNERS
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Hi Silje — Zimbabwean by background, did M&A banking then growth equity at a European fund. Now running UK SME origination. Built a list of 322 UK companies open to sale — two looked relevant for MS+PARTNERS so happy to share.

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what_they_do: your path in impact investing
Subject A: one for MS+Partners
Subject B: 322 uk companies
Email 1A — The Give

Hi Silje — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for MS+Partners: A £10-25m certified sustainable producer and wholesaler of premium ready-to-drink beverages supplying national retail and consumer markets. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 1B — The Give (A/B Variant)

Hi Silje — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for MS+Partners: A £10-25m certified sustainable producer and wholesaler of premium ready-to-drink beverages supplying national retail and consumer markets. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 2 — Follow-up

Hi Silje — quick second note in case this got buried. The list is here: https://sample.searchloop.ai/ It is anonymised, but it should show the shape of the work: sector, scale, owner motivation, and enough to judge whether the source is useful for MS+Partners. Worth 15 mins to map what an origination loop could look like for MS+Partners? Useful whether you're moving on something now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 3 — Follow-up

Hi Silje — last nudge. The useful bit is not really the list. It is the system behind it: direct owner conversations, matched to buyer theses, across fragmented UK sectors. One more example that mapped to MS+Partners: A £10-25m wholesaler and producer of premium organic nutritional products for the early-years market and national retail chains. Worth 15 mins to map what an origination loop could look like? Useful whether you're moving now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 4 — Breakup

Silje — I'll leave it there. Link's here if useful later: https://sample.searchloop.ai/ — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

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