John Harrison
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Hey John — similar path (enterprise software sales → PE). been thinking a lot about lower middle market origination lately. would be good to connect.
Hey John, we both ended up in PE though from different directions — I came through IB at CS & Greenhill in London, not enterprise sales like you. origination was always the same story for me — clear thesis, decent relationships, but no proprietary system of record tying anything together. every deal virtually sourced from scratch, nothing compounding over time. curious if that's still how most funds operate or if I'm behind the times? — Russ
Hey John, looks like we share a similar-ish PE background, though I came through banking at CS & Greenhill in London rather than enterprise software leadership like you. different doors into the same room. the pattern I keep seeing with most funds is weirdly consistent — strong thesis, solid network, but no proprietary system of record. the people, tools and ideas are never really connected. every deal virtually sourced from scratch, nothing compounds on itself. curious if that resonates or if you've built something different at A111? — Russ
hey John — no worries if the timing's off. most funds I talk to have tried some version of building origination in-house — analyst pulling from Pitchbook, maybe using ChatGPT to qualify, dumping it into a spreadsheet. each piece kind of works, but there's no system of record tying it together. the people, tools and ideas stay disconnected so there's tonnes of wasted energy. been helping a few funds like Mentmore Capital work through that. curious if you've run into the same thing at A111? — Russ
totally get it if origination infrastructure isn't top of mind right now — most funds have 10 things ahead of it on the priority list. the funds I've seen crack it early just tend to compound deal flow in a way that's hard to replicate later. if it ever moves up the list, I'm easy to find. — Russ
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John — hope you're having a good Tuesday. wanted to reach out for two reasons: a) jealous of what you've built at A111. though we share a PE background, I hope to one day launch my own fund and buy a great founder-owned business in the lower middle market. b) in the meantime I've been building deal origination engines for investors like you — just finished one for Backer Group in the UK also acquiring founder-owned service and light manufacturing businesses. It takes your thesis, maps targets across various data sources incl. google maps, and runs the full engagement cycle (email/linkedin/whatsapp) — connected live to the crm. Given we've already built this out, I wondered if you wanted to take a quick look under the hood? very best, Russell searchloop.ai linkedin.com/in/russellt23 PS: the MacroCap Labs growth story sounds like a ride — 3rd canning line and 90k sqft in one go is no small thing.
Prospect Research
## PROSPECT INFORMATION: Name: John Harrison Title: Cofounder and Managing Partner Fund: A111 Capital Background: John Harrison is the Managing Partner and Co-Founder of A111 Capital, an independent private equity firm based in the Salt Lake City and Tampa areas. His current focus is on buyouts and direct investments in founder-owned businesses within the lower middle market, specifically aiming for long-term sustainable growth and operational improvements. He serves on the Board of Directors for several companies, including MacroCap Labs Inc (food production/supplement manufacturing), Burnyzz Speed Shop (automotive restoration), and various telecommunications firms like Connecta Satellite Solutions and Satellite Phone Store. His professional background is rooted in enterprise software and strategic sales. Before founding A111 Capital, he was the Head of Americas for KeyedIn Solutions and a Strategic Accounts Director at Workfront (now Adobe), where he managed global accounts such as JP Morgan Chase and ESPN. Earlier in his career, he held leadership roles at Adobe Systems and HP Networking. He holds an MBA from the Northwestern University Kellogg School of Management, an M.S. in Finance from The American College of Financial Services, and a B.A. from Brigham Young University. His core competencies include project portfolio management, SaaS, lean operations, and private equity stewardship. He is a Certified Six Sigma Black Belt and a Project Management Professional (PMP). Key Posts and Insights: November 7, 2025: John reshared a major milestone for MacroCap Labs, noting the purchase of a 3rd canning line capable of 1,200 cans per minute and the lease of a 90,000 SQFT distribution facility. October 19, 2023: John praised the leadership at MacroCap Labs, stating: "Chris has done a tremendous job driving explosive growth. In a post-Covid market where customer service and quality have deteriorated across industries, the uncompromising dedication of the MacroCap team really stands out." July 7, 2023: He shared a recruitment post for A111 Capital, emphasizing the firm's growth: "Great opportunity to join a fast-growing company with a great culture and significant growth potential within the company!" August 10, 2021: Reflecting on leadership lessons from legendary coach Bobby Bowden, John wrote: "I have had a few conversations with Drew over the years about the things he learned from Bobby Bowden. This concise summary can motivate us all to be a little better." September 16, 2020: Commenting on infrastructure and technology at the New SLC airport, he noted: "The new security experience and technology is radically different. It looks like they are prepared to manage far greater capacity with a much better experience." June 13, 2017: Discussing organizational change, he shared: "Transformations commonly fail when change efforts are assigned to executives who are already committing 100% of their effort to production. They are not provided sufficient resource capacity to maintain performance levels while developing new capabilities." Personal interests suggested by his activity include youth sports, philanthropy (supporting Ronald McDonald House), and "JourneyBound," a movement focused on helping parents connect more deeply with their children. Fund details: - Description: A111 Capital is an independent private equity firm located in Salt Lake City, UT with a focus on buyouts in the lower middle market. We are typically the first institutional capital, buying a control interest in founder-owned companies. Our investment approach focuses on preserving and expanding the owner’s legacy through strategic initiatives, operational improvements, and active ownership. We also partner with searchers in the ETA space to provide institutional resources in support of their search. - Website: https://a111capital.com - Location: Tampa, Florida, United States - Lead qualification: Research: - Query: =A111 Capital John Harrison recent investments fund thesis - Answer: John Harrison is a cofounder and managing partner of A111 Capital, a private equity firm focused on lower middle market buyouts. A111 Capital recently invested in MacroCap Labs, a manufacturer of wellness products. The firm aims to support long-term growth through strategic initiatives.