Jasper Larsen

Managing Partner, ODIN + Co.atODIN + Co.
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Connection Request

Hey Jasper — congrats on launching ODIN. Similar PE background here — been deep in B2B tech origination lately. Would be good to connect.

Cold DM (Sales Nav)

Hey Jasper, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not launching a PE firm like ODIN. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at ODIN? — Russ

Accept DM

Hey Jasper, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not launching a PE firm like ODIN. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at ODIN? — Russ

Followup 1

hey Jasper — one more thought on origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom Equity, Noble Rock, Wingman, a few others. at my old fund we had every subscription going and I still spent half my time manually stitching origination together. the funds who systematise it early compound deal flow in a way that's really hard to replicate later. curious if ODIN has cracked that or if it's the same pattern. — Russ

Followup 2 (Breakup)

hey Jasper — appreciate the connect either way. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at ODIN. either way, I'm around if origination ever becomes a conversation worth having. — Russ

Email Copy

Subject A: is origination different at ODIN?
Email 1A — The Give

Hi Jasper, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not launching a firm like ODIN. most B2B / middle-market funds I talk to are running on PitchBook or Grata, maybe Affinity, and then basically Excel and email for everything else on the origination side. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at ODIN? Russell searchloop.ai linkedin.com/in/russellt23

Email 2 — Follow-up

hi Jasper — more on the origination side. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom Equity, Noble Rock, Wingman, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to share what's been working if it's useful. Russell searchloop.ai linkedin.com/in/russellt23

Email 3 — Follow-up

hi Jasper — something about this keeps rattling around. at my old fund we had a solid stack and smart people, and origination still felt like it restarted from scratch every cycle. took me a while to realise it wasn't a people problem — the tools just didn't talk to each other. imagine ODIN has a way more dialled setup — but figured I'd ask. Russell searchloop.ai linkedin.com/in/russellt23

Email 4 — Breakup

hi Jasper — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at ODIN. Russell searchloop.ai linkedin.com/in/russellt23

Email 5

hi Jasper — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Jasper Larsen Title: Managing Partner, ODIN + Co. Fund: ODIN + Co. Background: Please provide the Profile Data and Posts Data you would like me to process. Once provided, I will generate the summary according to your instructions. Fund details: - Description: ODIN + Co. is a private equity firm that specializes in helping portfolio companies drive profitable, efficient organic revenue growth, to maximize value creation and deliver superior risk-adjusted returns. - Website: https://odinandco.com - Location: New York, New York, United States - Lead qualification: Research: - Query: =ODIN + Co. Jasper Larsen recent investments fund thesis - Answer: Jasper Larsen co-founded ODIN + Co., a private equity firm. Recent investments focus on technology and healthcare sectors. ODIN + Co. emphasizes sustainable growth and innovation.

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