Corey Printup
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Hey Corey — similar path (banking → PE). been thinking a lot about proprietary origination in middle-market lately. would be good to connect.
Hey Corey, looks like we share a similar banking → PE path, though I was at CS & Greenhill in London not Morgan Stanley in NY like you. origination was always the same story for me — clear thesis, good relationships, but no proprietary system of record tying anything together. every deal virtually sourced from scratch, nothing compounding over time. curious if that's still how most funds operate or if I'm behind the times? — Russ
Hey Corey, looks like we share a similar IB → PE background, though I was in London doing growth equity deals at Treis not in LA building out a franchise and middle-market buyout platform like you've done at Directional. the pattern I keep seeing with most funds is weirdly consistent — strong thesis, solid network, but no proprietary system of record. the people, tools and ideas are never really connected, so every deal is virtually sourced from scratch. nothing compounds on itself. curious if that resonates or if you've built something different at Directional? — Russ
hey Corey — no worries if the timing's off. most funds I talk to have tried some version of building origination in-house — analyst pulling from Pitchbook or Grata, maybe using ChatGPT to help qualify, dumping it into a spreadsheet. each piece kind of works, but there's no system of record tying it together. the people, tools and ideas are all disconnected, so there's tonnes of wasted energy. been helping a few funds like Mentmore work through that. curious if you've run into the same thing at Directional? — Russ
totally get it if origination infrastructure isn't top of mind right now — most funds have 10 things ahead of it on the priority list. the funds I've seen crack it early just tend to compound deal flow in a way that's hard to replicate later. if it ever moves up the list, I'm easy to find. — Russ
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Corey — We've been building deal sourcing infrastructure for PE firms deploying into middle-market companies — and Directional Capital came up while i was poking around. we share a similar-ish path too. I did a few years in banking (Credit Suisse, then Greenhill) before moving to the investor side at a growth equity fund in London. One of our clients, Backer Group, uses our system to source service and light manufacturing businesses → score them on owner readiness and acquisition fit → then run personalized outreach across email, LinkedIn, and letters. Everything integrates with their CRM so origination just runs in the background while the team focuses on building the portfolio. Given we've already built out this kind of infrastructure for funds with a similar profile, I wondered if you wanted to take a look under the hood and see if any of it's relevant to what you're doing at Directional. I'm fairly free this week and next, just let me know a time that suits. Russ searchloop.ai linkedin.com/in/russellt23
Prospect Research
## PROSPECT INFORMATION: Name: Corey Printup Title: Managing Partner Fund: Directional Capital Background: Corey Printup is a highly experienced finance executive and private equity professional currently serving as a Managing Partner at Directional Capital in Los Angeles, which he founded in January 2020. He is currently focused on large-scale franchise and retail operations, evidenced by his active roles as Managing Partner at Pizza Hut Restaurants UK (starting January 2025), Pizza Hut Sverige (since April 2024), and Purple RTO Holdings (since February 2023). He also serves on the Board of Trustees for the Children’s Bureau in the Greater Los Angeles Area. His background is rooted in institutional finance and investment banking. He spent nearly 14 years at The RLJ Companies, founded by Robert L. Johnson, where he rose through the ranks to Vice President and later served as Managing Director for RLJ Capital Markets. Earlier in his career, he worked as a Senior Associate at RLJ Equity Partners (partnering with The Carlyle Group) and began his professional journey as an Analyst at Morgan Stanley in Global Capital Markets. He holds a BA in Finance from Morehouse College (2000-2004). Key skills include Fixed Income, Private Equity, Financial Modeling, Capital Markets, and Business Strategy. He holds a Series 7 certification from FINRA. Posts: No posts were available in the provided data. Fund details: - Description: Directional Capital is a private equity firm, organized in Delaware, with experience investing in middle-market companies founded by entrepreneurs seeking liquidity events in specialized industries. The firm's relationships with well-known institutional investors with excess of $5 billion in assets under management and family offices with excess of $500 million in assets under management allow us to create deal structures unique for every investment opportunity. Our focus is on making equity investments in market-leading businesses in partnership with proven managers where Directional Capital can be more than just a financial investor. Directional Capital is managed by senior investment professionals - Dwayne Boothe and Corey Printup - who have over 30 years of combined experience in sponsoring entrepreneurs and building businesses. Collectively, the partners at Directional Capital have invested over $500 million in equity capital to support leverage buyout transactions. - Website: https://www.directional.capital - Location: Los Angeles, California, United States - Lead qualification: Research: - Query: =Directional Capital Corey Printup recent investments fund thesis - Answer: Directional Capital focuses on industries serving people's daily lives, emphasizing long-term growth and operational expertise. Corey Printup leads the firm, which recently invested in Pizza Hut UK. For more details, visit their official website.