Marti Ogram
LinkedIn Copy
Marti — congrats on launching Easton Edge. been working on outbound origination with HVAC services investors and your fund has been on my radar. would be good to connect.
Marti — though we share a PE background (you building Easton Edge, me at Treis in London), I've seen first-hand how challenging early proprietary origination can be. Been helping funds like Mentmore and Wingman with their outbound origination — curious what email infrastructure you're using for your origination outreach these days — still mostly on shared IPs like Instantly, or have you moved to private/dedicated senders? Happy to share what's working best for similar HVAC services funds if useful. — Russ
Email Copy
Marti — hope you had a good weekend. wanted to reach out — congrats on launching Easton Edge, always impressed by those who've taken the leap. though we share a PE background, I hope to one day do the same and acquire an HVAC platform. in the meantime I've been working on the origination side with funds like Backer Group and Mentmore — curious how you're thinking about origination at Easton Edge. mostly proprietary or still seeing a lot through brokers? very best, Russell linkedin.com/in/russellt23
Prospect Research
## PROSPECT INFORMATION: Name: Marti Ogram Title: Partner Fund: EASTON EDGE Background: Marti Ogram is a seasoned entrepreneur and tech innovator in the Smart Building and HVAC sectors, currently serving as a Co-Founder at Deep Glow (since June 2024) and a Partner at EASTON EDGE (since February 2024). His primary focus is leveraging generative AI to transform the HVAC service industry from a manual, "fax era" model to a tech-driven "AI era." Marti has a strong track record of successful exits, having co-founded Riptide (acquired by Turntide Technologies) and been part of the founding team for the Cisco Mediator (acquired by Cisco Systems). He is an expert in market strategy, product-market fit, and the application of IoT/AI in built environments. Key Interests and Skills: - Generative AI and AI Agents for trade services. - Smart Building technology and HVAC market innovation. - Sustainability and building energy efficiency. - Acquisition and modernization of traditional service firms. - Technical skills in Python, TypeScript, and AI engineering trends. Recent Activity and Post Quotes: - March 3, 2026: Marti shared his excitement about technology cross-compatibility, noting, "I like seeing Claude AI compliment our OpenAI based HVAC assistant. 😊" - February 9, 2026: He highlighted his hands-on approach to automation, posting, "Built an AI agent on the weekend to be my BuildOps admin. Completed quotes, set-up Monday's dispatch board...all the things requiring repetitive updates. I watched it work....while I watched the Seahawks crush the Patriots. 😝 🏆" - December 10, 2025: In a deep dive on industry bottlenecks, he wrote, "The real constraint in HVAC isn’t demand — it’s capacity... DeepGlow exists to break that ceiling. We turn fragmented data into actionable context before a technician arrives." - October 30, 2025: Marti confirmed the operational shift at his firms, stating, "All our replacement start-ups are now being done using DigiMEP." - August 1, 2025: He expressed skepticism toward low-quality AI tools: "AI Job Assist. AI Master Mechanic. Keep shipping shallow AI advice tools and watch #HVAC hit the OFF switch. 😝" - March 11, 2025: He announced significant partnership milestones, including acceptance into the NVIDIA Inception Program and the Google AI Partner Program, stating, "Great to see NVIDIA and Google supporting start-ups!" - February 19, 2025: Marti shared a major business milestone: "We've closed on the acquisition of Heattransfer in Seattle (commercial HVAC firm). 🎉 Taking it from fax era to AI era! 📠 🚀" - December 16, 2024: He critiqued the lack of transparency in maintenance: "Imagine large enterprises spending $$$ maintenance dollars, without a digital summary of the results. Come on industry - its about to be 2025!" - September 20, 2024: He shared a glimpse into his work ethic: "🎶 Aloha Friday, No More Work 'Til Monday 🎶 .....except when you're in #foundermode 🏗" Fund details: - Description: Easton Edge is a private equity platform building the AI-powered future of HVAC services. We acquire and scale traditional HVAC service firms and transform them into tech-enabled market leaders. Our unique dual-leverage model combines operational excellence with proprietary AI infrastructure — delivered through our in-house platform, DeepGlow AI™. We don't just invest. We operate, innovate, and modernize from the inside out — turning complexity into consistency, inefficiency into margin, and fragmentation into scale. What we do: • Acquire HVAC firms <$1M EBITDA in fragmented markets • Digitally modernize field operations in <60 days • Deploy real-time diagnostics, AI tools, and technician apps • Drive labor efficiency, recurring revenue, and equity value • Position for PE roll-up or tech exit with multiple arbitrage Who we are: Founded by exited entrepreneurs and backed by a seasoned M&A and AI team, we’ve built platforms, scaled startups, and transformed global service networks. Based in San Francisco Bay Area — investing nationwide. Backed by the team behind DeepGlow AI™ | Accepted to Google AI and NVIDIA Inception Program. - Website: https://eastonedge.com - Location: San Francisco, California, United States - Lead qualification: Research: - Query: =EASTON EDGE Marti Ogram recent investments fund thesis - Answer: Easton Edge's recent investments focus on sustainable technology and renewable energy. Key funds include solar and wind projects. The strategy aims to reduce carbon footprint and promote green innovation.