Alex How

CEO, FounderatPhoenix-5
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Hi Alex, I help lean acquisition teams get owner conversations without adding internal BD. Built systems for UK funds like Axiom and Mentmore, with some campaigns seeing 20-30% reply rates. Thought it might be relevant for Phoenix-5.

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what_they_do: you're backing tech founders
Subject A: one for Phoenix-5
Subject B: 322 uk companies
Email 1A — The Give

Hi Alex — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for Phoenix-5: A £50m+ technology firm providing AI-driven digital marketing and automated search platform management for global retail and e-commerce brands. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 1B — The Give (A/B Variant)

Hi Alex — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for Phoenix-5: A £50m+ technology firm providing AI-driven digital marketing and automated search platform management for global retail and e-commerce brands. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 2 — Follow-up

Hi Alex — quick second note in case this got buried. The list is here: https://sample.searchloop.ai/ It is anonymised, but it should show the shape of the work: sector, scale, owner motivation, and enough to judge whether the source is useful for Phoenix-5. Worth 15 mins to map what an origination loop could look like for Phoenix-5? Useful whether you're moving on something now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 3 — Follow-up

Hi Alex — last nudge. The useful bit is not really the list. It is the system behind it: direct owner conversations, matched to buyer theses, across fragmented UK sectors. One more example that mapped to Phoenix-5: A £25-50m creative technology studio providing software consultancy and artificial intelligence solutions for an international blue-chip client base. Worth 15 mins to map what an origination loop could look like? Useful whether you're moving now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 4 — Breakup

Alex — I'll leave it there. Link's here if useful later: https://sample.searchloop.ai/ — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

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