Felipe Cruz, MBA, CMgr FCMI

Chief Executive OfficeratCinK Group
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Hi Felipe, I help lean acquisition teams get owner conversations without adding internal BD. Built systems for UK funds like Axiom and Mentmore, with some campaigns seeing 20-30% reply rates. Thought it might be relevant for CinK.

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what_they_do: your path in climatetech
Subject A: one for CinK
Subject B: 322 uk companies
Email 1A — The Give

Hi Felipe — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for CinK: A £5-10m technical consultancy providing project management and advisory services to the global energy and industrial decarbonisation sectors. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 1B — The Give (A/B Variant)

Hi Felipe — similar-ish background. I'm from Zim and was a banker doing M&A at Greenhill, then moved into growth equity in London. Now I build proprietary origination systems for funds like yours across fragmented UK businesses. Over the past 6 months, one of my systems surfaced 300+ off-market conversations with owners across 10 sectors. I've put them together: 322 UK companies open to sale. One that looked relevant for CinK: A £5-10m technical consultancy providing project management and advisory services to the global energy and industrial decarbonisation sectors. Here's the link: https://sample.searchloop.ai/ Worth a quick call? I can walk through how I got this and share some of the actual names. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 2 — Follow-up

Hi Felipe — quick second note in case this got buried. The list is here: https://sample.searchloop.ai/ It is anonymised, but it should show the shape of the work: sector, scale, owner motivation, and enough to judge whether the source is useful for CinK. Worth 15 mins to map what an origination loop could look like for CinK? Useful whether you're moving on something now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 3 — Follow-up

Hi Felipe — last nudge. The useful bit is not really the list. It is the system behind it: direct owner conversations, matched to buyer theses, across fragmented UK sectors. One more example that mapped to CinK: A £5-10m manufacturer and lessor providing environmental control solutions for industrial air quality and water treatment applications. Worth 15 mins to map what an origination loop could look like? Useful whether you're moving now or just want a plan in your back pocket for the next 6-12 months. — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

Email 4 — Breakup

Felipe — I'll leave it there. Link's here if useful later: https://sample.searchloop.ai/ — Russ linkedin.com/in/russellt23 PS: if this isn't relevant, reply no and I'll leave you in peace. might even go for a walk.

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