Diem Mooney, PhD

Hey Diem — saw Prime PMO launched recently. Similar PE path — interested in how you're thinking about origination in service-based acquisitions. Would be good to connect.

Hey Diem, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building a holdco in Baltimore. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Prime? — Russ

Hey Diem, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not building a holdco in Baltimore. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Prime? — Russ

hey Diem — one more thought on origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Axiom, Noble Rock, Mentmore, a few others. I hit this exact problem at my old fund — tonnes of subscriptions, decent CRM, nothing connecting it all. the funds who systematise it early compound deal flow in a way that's really hard to replicate later. curious if Prime has cracked that or if it's the same pattern. — Russ

hey Diem — no stress on any of this. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at Prime. either way, I'm around if origination ever becomes a conversation worth having. — Russ

Hi Diem, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not building a holdco in Baltimore. the typical origination setup I see is a data subscription, a CRM that's half-populated, and a lot of Excel and Outlook doing the heavy lifting. yet the off-market pipeline stays weirdly thin. the intelligence is all there but it's scattered across tools and inboxes — so nothing compounds into a real origination edge. does origination look different at Prime PMO? Russell searchloop.ai linkedin.com/in/russellt23

hi Diem — been thinking more about origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to compare notes on what's actually moving the needle if you're interested. Russell searchloop.ai linkedin.com/in/russellt23

hi Diem — something about this keeps rattling around. at my old fund we had a solid stack and smart people, and origination still felt like it restarted from scratch every cycle. took me a while to realise it wasn't a people problem — the tools just didn't talk to each other. imagine Prime PMO has a way more dialled setup — but figured I'd ask. Russell searchloop.ai linkedin.com/in/russellt23

hi Diem — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at Prime PMO. Russell searchloop.ai linkedin.com/in/russellt23

hi Diem — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23