Brendan Duebner
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Hey Brendan — similar-ish path to yours (IB → growth equity). been thinking a lot about origination in the SMB acquisition space lately. would be good to connect.
Hey Brendan, looks like we share a similar background — I came through banking at CS & Greenhill into growth equity in London, different world from self-funded search but a lot of the same origination headaches. for me it was always the same story — clear thesis, decent relationships, but no proprietary system of record tying anything together. every deal sourced from scratch, nothing compounding over time. curious if that's still how most acquirers operate or if I'm behind the times? — Russ
Hey Brendan, looks like we came up through a similar path, though I was in London doing growth equity deals at Treis not in the bay area acquiring and running an MSP like you. the pattern I keep seeing with most funds is weirdly consistent — strong thesis, solid network, but no proprietary system of record. the people, tools and ideas are never really connected, so every deal is virtually sourced from scratch. nothing compounds on itself. curious if that resonates or if you've built something different at Redwood Succession? — Russ
hey Brendan — no worries if the timing's off. most funds I talk to have tried some version of building origination in-house — analyst pulling from Pitchbook or Grata, maybe using ChatGPT to help qualify, dumping it into a spreadsheet. each piece kind of works, but there's no system of record tying it together. the people, tools and ideas are all disconnected so everything ends up out of sync. been helping a few funds like Mentmore work through that. curious if you've run into the same thing at Redwood Succession? — Russ
totally get it if origination infrastructure isn't top of mind right now — especially when you're scaling ops and winning new clients at the same time. the funds I've seen crack it early just tend to compound deal flow in a way that's hard to replicate later. if it ever moves up the list, I'm easy to find. — Russ
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Prospect Research
## PROSPECT INFORMATION: Name: Brendan Duebner Title: Founder / Owner Fund: Redwood Succession Background: Brendan Duebner is the President of IT Total Care, a HIPAA-compliant Managed Service Provider (MSP) based in the San Francisco Bay Area that serves home care, home health, and hospice agencies. He acquired the company in March 2025 through a self-funded search via his entity, Redwood Succession. Brendan is also a military veteran, currently serving as an Innovation Officer in the US Army (75th Innovation Command). He is highly active in the Entrepreneurship Through Acquisition (ETA) space, frequently sharing "Small Business Owner Updates" and mentoring searchers. Current Focus: He is focused on scaling IT Total Care through a "people-first" strategy, which includes building a robust 10-week paid internship program and formalized onboarding processes. He recently reported a 25.4% year-over-year revenue growth for 2025. He is also exploring AI applications for SMBs, recently mentioning the use of Claude Code to build bespoke internal applications. On March 6, 2026, he announced he will be a panelist at the San Francisco CFO Leadership Council’s AI panel. Background: Brendan earned his MBA from The Wharton School (2020–2022) and a Bachelor's in International Business from Loyola University Maryland. His military background includes roles as a HIMARS Platoon Leader and Brigade Liaison Officer with deployments to the Middle East. He founded "Life Skills for Soldiers," a non-profit focused on financial literacy for service members. Key Skills: Small Business Operations, Managed IT Services, HIPAA Compliance, Search Fund Strategy (ETA), People Management, and Business Development. Recent LinkedIn Posts and Quotes: March 10, 2026: "Hustle wins deals. Preparation builds careers... Infantry wins battles. Logistics wins wars. Same is true in Small Business/ETA." He notes that acquisition rates are falling below 50% and emphasizes finding the "right fit" before jumping into search. March 6, 2026: "Potential hot take: baby boomers aging will be one of the largest shaping forces in our society over the next 10-20 years... 10,000 Americans turn 65 every day." He discusses the massive capital tied to aging households and the strain on care roles. March 5, 2026: "Won a new client for the second week in a row! Our sales motion isn’t perfect, but it’s miles ahead of where it used to be." He highlights his team's success in building an onboarding and training program from scratch. February 24, 2026: "3 things I wish I had done differently in my search deal: 1) Bought something with more structure... 2) Picked a slower-moving industry... Tech changes fast... 3) Had more room for error." February 10, 2026: "All acquirers look at cash flow. Very few look at the most common form of debt in small business. Technology debt." He warns searchers that ignoring tech debt pushes risk to after the deal is signed. January 20, 2026: "A recent college grad dropped off their resume at our front door last week... Physically walked in and put it in our inbox... This person will be receiving a personal invite to be a part of our next hiring process." January 6, 2026: "In 2025, we grew revenue 25.4% year over year... 0% of this growth was from price increases and client satisfaction has gone up since close." Fund details: - Description: Redwood Succession, LLC is an entrepreneurial small business acquisition vehicle looking to acquire and operate one company with annual revenues of between $3-35 million. - Website: https://www.redwoodsuccession.com - Location: Redwood City, California, United States - Lead qualification: Research: - Query: =Redwood Succession Brendan Duebner recent investments fund thesis - Answer: Redwood Succession is a private investment firm founded by Brendan Duebner. It focuses on small to medium-sized acquisitions. Brendan Duebner recently participated in a panel on veteran access to capital.