Kunal Pasrija

PrincipalatWickdale Capital
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Connection Request

Hey Kunal — saw Wickdale launched recently. Similar PE path — been deep in SMB acquisition origination lately. Would be good to connect.

Cold DM (Sales Nav)

Hey Kunal, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not launching a search fund like Wickdale. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Wickdale? — Russ

Accept DM

Hey Kunal, similar background, weirdly — I'm from Zimbabwe, did growth equity in London, not launching a search fund like Wickdale. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Wickdale? — Russ

Followup 1

hey Kunal — one more thought on origination. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. at my old fund we had a solid stack and smart people, and origination still restarted from scratch every cycle. the funds who systematise it early end up compounding deal flow — the ones who don't keep resetting. curious if Wickdale has cracked that or if it's the same pattern. — Russ

Followup 2 (Breakup)

hey Kunal — no stress on any of this. we documented the origination infrastructure we've built across funds — tech stack, workflows, prompts. free to share if it'd be useful at Wickdale. either way, I'm around if origination ever becomes a conversation worth having. — Russ

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Subject A: is origination different at Wickdale?
Email 1A — The Give

Hi Kunal, looks like we share a similar PE path — though I'm from Zimbabwe and ended up doing growth equity in London, not launching a search fund like Wickdale. most funds I talk to have a database — PitchBook or Grata — maybe a CRM, and then the origination setup is mostly Excel and email from there. but proprietary deal flow still feels thin. thesis, network, and intelligence never sync into one system — so origination resets every cycle instead of compounding. does origination look different at Wickdale? Russell searchloop.ai linkedin.com/in/russellt23

Email 2 — Follow-up

hi Kunal — more on the origination side. after hitting this wall myself doing growth equity, I ended up building origination infrastructure for funds full-time — Mentmore Capital, Axiom Equity, Noble Rock, a few others. the pattern I keep seeing is that the funds who systematise it early end up compounding deal flow in a way that's really hard to replicate later. happy to compare notes on what's actually moving the needle if you're interested. Russell searchloop.ai linkedin.com/in/russellt23

Email 3 — Follow-up

hi Kunal — something about this keeps rattling around. I hit this exact wall doing growth equity — tonnes of data subscriptions, decent CRM, but nothing connecting it all systematically. spent more time stitching than actually originating. imagine Wickdale has a way more dialled setup — but figured I'd ask. Russell searchloop.ai linkedin.com/in/russellt23

Email 4 — Breakup

hi Kunal — completely separate from all that. we put together a playbook on PE origination — the tech stack, the workflows, some of the prompts and automations that actually move the needle. happy to send it over if it'd be useful at Wickdale. Russell searchloop.ai linkedin.com/in/russellt23

Email 5

hi Kunal — I'll leave it here. the origination playbook is yours whenever — no expiry on that. I'm deep in this space all day, so if it ever becomes a conversation worth having, I'm around. Russell searchloop.ai linkedin.com/in/russellt23

Prospect Research

Research Notes

## PROSPECT INFORMATION: Name: Kunal Pasrija Title: Principal Fund: Wickdale Capital Background: Please provide the Profile Data and Posts Data you would like me to process. Without the input data, I cannot generate the summary. Fund details: - Description: Wickdale Capital is a boutique investment firm dedicated to acquiring and growing a single exceptional small to mid-sized business in the U.S. Our mission is to partner with a business owner looking to transition, ensuring their company's legacy thrives under our long-term, hands-on stewardship. We bring operational expertise, strategic resources, and a commitment to sustainable growth - without the constraints of strategic buyers or private equity. - Website: https://www.wickdalecapital.com - Location: Houston, Texas, United States - Lead qualification: Research: - Query: =Wickdale Capital Kunal Pasrija recent investments fund thesis - Answer: Kunal Pasrija founded Wickdale Capital in 2024, focusing on acquiring and growing a single small to medium-sized business. He acquired Investor Machine, a data-driven marketing platform for real estate investors. Pasrija aims to preserve the acquired company's culture and staff while driving growth.

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