Alan Baca
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Hey Alan — different path into PE but ended up in a similar spot. Been thinking a lot about proprietary origination in commercial landscaping roll-ups lately. Would be good to connect.
Hey Alan, see we share a similar PE path, though I was in London doing growth equity not building a landscaping platform like Verde. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. but the proprietary pipeline rarely reflects the size of the stack. none of it connects systematically, so the firm's thesis and network intelligence don't feed into each other — origination stays inconsistent instead of compounding. do you disagree? — Russ
Hey Alan, see we share a similar PE path, though I was in London doing growth equity not building a landscaping platform like Verde. most funds at this stage have stacked up a pretty solid toolkit — PitchBook, a CRM like Affinity or DealCloud, maybe Grata, sourcing consultants, the works. but the proprietary pipeline rarely reflects the size of the stack. none of it connects systematically, so the firm's thesis and network intelligence don't feed into each other — origination stays inconsistent instead of compounding. do you disagree? — Russ
hey Alan — this kept rattling around. when I was doing growth equity we had every subscription going — PitchBook, CRM, enrichment tools, the lot — and I still spent half my time manually pulling origination together across all of it. always wondered if that was just us being disorganised or if it's genuinely universal. did you ever run into that at Verde, or was it just us? — Russ
hey Alan — appreciate the connect either way. I'm in and around property services origination all day — if you ever want to swap notes on what's working for landscaping roll-ups, I'm easy to find. — Russ
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Prospect Research
## PROSPECT INFORMATION: Name: Alan Baca Title: Investor Relations Fund: Verde Equity Partners Background: Alan Baca is a General Partner at Verde Equity Partners, a San Diego-based private equity firm, and the Founder and Managing Partner of Alpha Whiskey, a wealth management firm. His current focus is building a "best-in-class platform" for commercial landscaping, having executed a "720-day mission" to acquire and integrate numerous lawn and landscape companies across the U.S. under the Verde Property Services brand. Prior to his shift into private equity and wealth management, Alan had a distinguished 25-year career in the U.S. Navy. A 1999 graduate of the United States Naval Academy (where he played Division I soccer), he retired as a Commander on February 29, 2024. His military experience included high-level roles such as Deputy Commander for the International Maritime Security Construct (IMSC) in Bahrain and Program Manager at NAVWAR. He also holds an MBA in Entrepreneurship and Finance from UCLA Anderson. Key Skills: Private Equity, M&A (specifically in the lower middle market), Strategic Wealth Management, Military Leadership, and Operations Management. Recent Posts and Activity: - September 5, 2025: Celebrated the acquisition of English Garden Care in Sacramento. He wrote: "Extremely excited to have our first Northern California partner working with us in our shared goal of providing exceptional service at a fair price!" - August 26, 2025: Shared his participation in the ISF Deal Series in Chicago. He noted he was looking for: "A full day of curated 1:1 meetings, great networking, and actionable insights. Let’s get deals done." - May 14, 2025: Announced that Verde Property Services was named one of the Top 100 landscaping companies in the U.S. He wrote: "This milestone reflects the hard work of our team, the strength of our partnerships, and the relentless focus on building a best-in-class platform." - February 15, 2025: Reflected on presenting at the ACG CapCon conference, stating: "Couldn’t have become what we are today without Victoria L. Rockefeller and Anthony Arnold!" - March 2, 2024: Formally announced his Navy retirement. He shared a deeply personal reflection: "The Navy has shaped my life, both personally and professionally in so many different ways. I wouldn’t change it if I had to do it all over again... Virtually everyone from the Naval Academy have been fighting wars for the last 25 years and many of them will continue, but my time is over." - July 25, 2023: Markedly reflected on his one-year anniversary of finishing his tour in Bahrain, quoting Anne Frank: "How wonderful it is that no one has to wait, but we can start right now to gradually change the world!" - June 26, 2023: Shared the significance of the poem 'Invictus' which his uncle gave him on his first day at the Naval Academy, specifically the quote: "I am the master of my fate: I am the captain of my soul." Community Involvement: - Board Member at the San Diego Air & Space Museum. - Involved with YPO (Pacific West chapter). - Former Board Member at Cristo Rey San Diego High School. - Dedicated to "servant leadership" and supporting the professional development of U.S. military veterans. Fund details: - Description: Verde Equity Partners is a private equity firm specializing in control buyouts of lower middle-market businesses and property services investments in the Western U.S. We have an “operator-first approach” where we empower operators with the necessary tools and team to advocate for deals we are passionate about and have expertise in. We aim to professionalize executive teams, improve governance and execution of strategic initiatives, and focus on durable companies that can continue to perform in recessionary and high inflation environments. - Website: https://www.verdecompanies.com - Location: San Diego, California, United States - Lead qualification: Research: - Query: =Verde Equity Partners Alan Baca recent investments fund thesis - Answer: Alan Baca leads Verde Equity Partners, which focuses on acquiring and consolidating landscaping companies. Recent investments include Juniper Landscape and Chula Vista Commercial Landscaping. Verde's strategy emphasizes operator-led growth and customer retention.